Marketing Manager - UNC Chapel Hill

Location

Chapel Hill, NC | United States

Job description

Job Description

The Marketing Specialist is a key member of the Marketing Department, working on the creation and subsequent support of marketing initiatives both at a central and site level to ensure effective activation and ongoing measurement of success. 
The Marketing Specialist will work closely with the Head of Marketing Manager, Buying Team, Sales Team and Regional Operators to ensure initiatives and practices are launched in a timely and effective manner in order to drive customer happiness and in turn cash sales.

#FS-300

Job Responsibilities

• Manage meal plan sales and summer orientations to drive revenue
• Manage events/programming calendar and aspects of the dining website
• Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
• Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
• Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
• Supports the management of all aspects of the development and on-going management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
• Collaborates with cross-functional teams, including culinary, operations, sustainability, health and wellness, sales/retention to develop, launch, assess and continuously improve dining program
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)
• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice

Qualifications

• Requires at least 1-3 years of experience in marketing, foodservice experience is beneficial

• Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business

• Strong project management experience leading cross-functional teams in a matrix organization

• Excellent interpersonal communication skills including strong writing and presentation skills

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on  Facebook ,  Instagram and  Twitter .

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