Principal Marketing Automation Manager, Urology

Location

Marlborough, MA | United States

Job description

Additional Locations: US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role: 

The Marketing Automation Manager will effectively advance Boston Scientific's technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud and Customer Data platforms. This role supports the Urology business unit and will collaborate closely with the Marketing, Digital Marketing, and Integrated Communications teams with a focus on our patients/consumers. Qualified candidates have demonstrated experience translating business marketing goals and strategies into customer-centric, actionable marketing technology solutions in Salesforce. The individual in this role is self-motivated and brings an innovative mindset to their work, along with the strong ability to adapt nimbly to changing business conditions/plans while simultaneously continuing to be proactive and drive projects to completion. This position reports to the Digital Customer Experience Manager and will be a key contributor to achieving the division’s business goals.

This opportunity is open to remote work for candidates residing beyond a commutable distance from our Marlborough, MA, or Maple Grove, MN offices. Candidates within a commutable distance to an office location will follow a hybrid work arrangement.

Your responsibilities will include:

• Define business requirements to deliver advanced email, multi-channel, and demand generation capabilities based on business unit campaign objectives.
• Drive execution of advanced email, multi-channel journeys, and lead generation and partner closely with marketing analytics team to measure performance and identify opportunities for optimization.
• Create and maintain detailed documentation – i.e. operational processes, workflows, and training.
• Collaborate with marketing managers to activate advanced customer segmentation strategies using customer data platform (CDP) and manage the database from a business perspective to ensure strong data integrity and clean data.
• Support team in creating strategies, building business consensus, and enforcing enterprise and BU governance related to maintaining strong digital execution, deliverability, and analytics.
• Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud Ad Studio, Mobile Studio, Interaction Studio, ShowPad, etc.).
• Support the creation of a ‘closed-loop marketing’ system enabling marketing investment attribution to incremental revenue impact.
• Partner with internal business teams to define business processes and system requirements that feed into the marketing automation and demand generation roadmap.
• Utilize a blend of marketing automation, data administration/management, and Salesforce implementation and management experience to provide nuanced and complex user stories and acceptance criteria to IT.
• Manage (with technology Enablement & IT teams) marketing automation technology vendor partners.
• Ensure UroPH marketing automation practices, processes, and approach are appropriately aligned with other BUs and best practices are shared.
• Play a thought-leader role by sharing knowledge and best practices with both internal and external teams.

Minimum Qualifications: 

• Bachelor’s degree in business administration, marketing, IT, or related field.
• 5+ years of experience as a senior business analyst, including marketing automation campaign experience, or similar role for Salesforce implementations (or similar platform like Marketo or Eloqua).
• 5+ years of project management experience and/or leading a cross-functional team.
• Expert knowledge in utilizing the Salesforce platform for advanced marketing campaigns; Salesforce Marketing Cloud and Sales Cloud experience preferred.
• Proficiency in utilizing Google Analytics to analyze and interpret data for informed decision-making.
• Demonstrated proficiency in data management and database concepts.
• Willingness to travel up to 20% depending on requirements; candidate should be comfortable with travel and overtime as commitment requires.

Preferred Qualifications and Competencies:

• Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar credentials.
• Experience with Monday.com or a similar platform for project management.
• Medical device industry experience.
• Understanding of inbound/outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars.
• Agency experience preferred, especially with creative management expertise.
• Experience with Monday.com or a similar platform for project management.
• Familiarity with resource management methodology.
• Demonstrated proficiency in data management and database concepts.
• Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives.
• Effective relationship-building skills and ability to work in a collaborative, regionally diverse, fast-paced environment.
• Experience with Monday.com or a similar platform for project management.
• Familiarity with resource management methodology.
• Demonstrated cross-functional collaboration.

Requisition ID: 577546

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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Job tags

Salary