Ucyber LLC
Location
Denver, CO | United States
Job description
The Programmatic Strategist is also responsible for working with vendors to turn valuable metrics and data into cohesive brand stories. They will work closely with our client's Brand Management, Creative, Business Intelligence, Retail Media, & Amazon Search Advertising teams. The Programmatic Strategist will report to the Director of Programmatic.
CORE RESPONSIBILITIES Primary Objectives:
Own and maximize our client's programmatic advertising planning & strategy; as well as assist in execution for all enrolled media clients
Assist the Programmatic Director in helping oversee junior-level employees and projects as it relates to advertising campaign builds, bid management, budget pacing, and other ad-hoc projects
Help manage & optimize programmatic campaigns
Build strong ties between Advertising, Client Services & Creative Teams
Own reporting, data, and storytelling for all enrolled media clients
Advertising Operations & Management (70%)
Attend key client meetings (remote and in person depending on location) when reviewing media plans/proposals, QBRs, and strategy meetings with marquee clients as needed
Dissect advertising performance to identify additional optimization opportunities, strategic recommendations, and impactful insights
Regularly audit DSP performance, strategy & future-looking plans to ensure the client is delivering cutting-edge solutions
Work with our client's Director of Programmatic to resource plan and communicate when new resources (employees, systems, tools) are necessary to continue driving revenue for the advertising department
Think Big and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals
Develop and nurture relationships with our channel partners & relevant media vendors Cross-Department
Collaboration (20%)
Work cross-departmentally to identify opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers
Become intimately familiar with the company's client roster and work with the Brand Manager team to identify opportunities for clients to expand into additional advertising opportunities
Review best practices, test ideas & insights related to programmatic strategies
Innovation (10%)
Attend industry events to ensure our client remains at the forefront of Retail Media and paid search strategies and best practices
Identify areas of opportunity for the teams to work better, faster, and smarter to present to the company's leadership
Investigate relevant advertising tools that can supplement or replace the company's existing software partners
Identify additional revenue opportunities for the company via upselling additional capabilities or services
REQUISITES
2-3 years of hands-on experience managing Programmatic Campaigns, Amazon DSP, Trade Desk, Stack Adapt, or other e-commerce platforms a plus
1-2 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)
Strong understanding of Digital Marketing tenants and marketing journeys/funnels
Analytically minded & extremely detail-oriented
Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
Ability to self-manage and adhere to deadlines in a fast-paced environment
Experience with SQL a plus
Proficiency in Microsoft Excel (i.e. lookup, filtering, pivot tables)
Strong business interpersonal skills, both written and verbal
Problem-solving comfortable diving in and analyzing to create out of the box solutions.
Job tags
Salary
