Location
Folsom, CA | United States
Job description
Job Description
We are recruiting a proven successful
Senior Marketing & Brand Strategy Specialist to join an esteemed national consulting firm. The
Senior Marketing & Brand Strategy Specialist holds a key role focused on building and executing comprehensive marketing strategies, hands on campaign management, collaboration with executive stakeholders, and acts as a point person for external partners. This position is a
hybrid schedule with a unique opportunity to join a successful industry trailblazer.
Pay: $100k - $120k. The
ideal candidate is a top-performing marketing and brand strategy leader who knows how to create a vision for the organization's marketing and brand strategy, with a high level of competency in hands-on project execution and stakeholder collaboration. Some Business Development networking involved. Prior experience building Marketing & Branding for a Start-Up/Marketing department a plus.
PRIMARY RESPONSIBILITIES: - Evaluate the performance of current marketing campaigns and strategies using key performance metrics.
- Conduct in-depth market analysis to identify opportunities, client needs, and competitive trends, providing insights to inform strategic decisions.
- Collaborate with executive leaders and departments to develop and implement strategic marketing and promotional campaigns.
- Manage public relations initiatives to enhance the firm's visibility and reputation, cultivating positive relationships with media and key stakeholders.
- Direct consulting partners with online marketing efforts, including website management, social media engagement, and online advertising, to reach and engage target audiences.
- Develop and manage the marketing budget, optimizing resource allocation for maximum impact.
- Coordinate and execute firm events, sponsorships, and community outreach programs to strengthen the firm's market presence.
- Maintain current knowledge of industry regulations and ensure marketing activities are compliant.
SKILLS AND QUALIFICATIONS: - 5+ years' experience in a successful strategic marketing and branding senior level specialist, project management or leadership role required.
- Bachelor's degree in business administration, marketing and communications or similar field preferred.
- Must have proven strategic thinking, planning, translate complex ideas into understandable information, provide prior KPI's and OKR's, Project Management and high-level technology proficiency across multiple marketing platforms.
- Technology proficiency in Writing and Content Creation, Digital Advertising, SEO, social media, Email Marketing/Marketing Automation, PR/Media Relations and Traditional Advertising.
- Strategic brand creation, awareness, and building, including networking and high-profile event presence.
Meet Your Recruiter Elizabeth Mann
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