Location
Syracuse, NY | United States
Job description
Social Media Coordinator, Social Media Department
Chances are, you're already on social media every day. Or every hour. Okay, every minute. But have you ever thought about putting that knowledge and passion to work? If so, now's the time to apply to be our next Social Media Coordinator.
In this role, you'll work as part of our Social Media Team and play a crucial part in the ideation, creation and execution of compelling social media content and programs for agency clients and learn directly from our Director of Social Media. You will also handle community management for clients across social media platforms - acting as the voice of several CPG brands.
In terms of must-haves, our next Social Media Coordinator should be a creative thinker with strong multitasking, prioritization, and interpersonal skills and a love for all things social media.
What does the job entail?
Content Coordination
- Support each client's Social Strategist by coordinating with the Account, Media, and Creative teams on the monthly creation, scheduling, deployment, and amplification of social content - guiding the content through the agency from start to finish by collaborating with relevant teams
- Help organize and draft supporting materials for the social activation of key client programs, including influencers, partnerships, sponsorships and giveaway
Community & Page Management
- Manage social communities on behalf of clients by monitoring conversations, responding to comments and direct messages, and interacting with fans across Facebook, Instagram, TikTok and X (formerly Twitter) in the client's established voice and tone
- Handle ongoing page admin needs (i.e. cover photo updates, Instagram Highlight curation, approving paid partnership requests, etc.)
Monitoring, Reporting & Research
- Support the Social and Media teams in the distribution of reports on social media performance and regularly make recommendations, and suggest updates and improvements based on findings
- Stay up to date on current social media best practices and trends, as well as global/national news and pop culture happenings to ensure cultural relevancy across content
- Use in-house tools to keep an eye on competitor social performance and monitor for timely client opportunities and inspiration with social listening
What kind of person are we looking for?
- 1-2+ years of relevant social media coordination and community management experience at an agency or in-house
- Unmatched enthusiasm for social media and curiosity for the evolving social landscape
- Strong understanding of best practices across Facebook, LinkedIn, Instagram, X (formerly known as Twitter), TikTok, YouTube, as well as up-and-coming platforms.
- Exceptionally strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
- Ability to manage a variety of priorities while meeting deadlines
- Ability to analyze and solve problems
- Excellent organizational skills
- Excellent attention to detail
- Ability to work independently and as part of a team is a must
More practical skills needed:
- Bachelor's degree in advertising, marketing, communication, or related degree required
- Experienced in using Microsoft Office and GSuite applications
- Experience using social media management platforms
WHY WE'RE HIRING?
The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.
We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.
WHY PHG?
For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world - all from right here in Upstate New York, and in some cases, from the comfort of your home.
You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that - a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.
Some of our comprehensive and competitive benefits include:
- Hybrid work - split your week between working in our office or at home
- Generous PTO policy, including flex time
- Paid parental leave
- Medical, vision, dental benefits
- Resources for savings and investments such as our 401(k) plan with company match
- Company-sponsored events and swag
- Dog friendly work environment
- Opportunities to learn, develop, network, and connect
Base Salary Range: $45k-$50k
OUR HIRING PHILOSOPHY
At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did - and we will too.
We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.
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