Associate Director Marketing Strategy
Location
Hanover, PA | United States
Job description
This is a temporary contractor opportunity at Novartis
Novartis touches the lives of a tenth of the world's population. Every role here, regardless of contract type, makes an impact on human life!
Novartis US partners with external managed service provider Magnit Global to offer engaging temporary contractor opportunities like this, to those who are looking for flexibility in their career while looking to gain new skills and experiences providing services to an inclusive global medicines company. Click here to learn more about Magnit
Ready to work with/through Magnit at Novartis? Please read on...
Associate Director Marketing Strategy
• Work effectively with the Director Marketing Strategy, ED Marketing Strategy SPOC and the HCP Marketer to project manage and develop the integrated brand marketing strategy and campaign grounded in customer insight for Kisqali in metastatic breast cancer and support patient marketing tactics (as needed) for Piqray.
• Collaborate with Director of Marketing Strategy and agency of record to develop engaging brand centered content and concepts for adaption into personalized and tailored experiences, including:
o Digital content
o Social Media
o Print
o Lead Generation and CRM
o Retargeting content and experiences
o Website content and platform transition
• Implement best in class digital marketing strategies that align to brand goals and maximize business results.
• Own and execute content, with AOR support, from concept through full material approval process through execution.
• Manage review and approval process of new, revised and expired content.
• Collaborate and participate as a high performing team member proactively collaborating and interfacing with cross functional team members to ensure brand strategy and tactics are delivered on time and on budget.
• Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including Novartis Patient Services, Patient Engagement, Market Access and other functions.
• Drive excellence in developing lead assets for Patient (e.g., patient brochure/TV ad) through
• Manage budget and monthly receivables reporting with Director of Marketing Strategy and Finance
• Collaborate with Senior Manager, Marketing Strategy on shared tactics and deliverables
• Evaluate monthly/quarterly ATU and provide recommendations for enhanced tactics and improved patient awareness and adherence metrics.
• Assist in congress and event planning including 1H, 2H and internal meetings.
• Assist in creative development, including TVC and video production, and coordination of deliverables per media plan with CXP&O team.
• Assist in updating patient directed materials per label updates (as needed); Receive expiring assets, coordinate with all agency partners to assess which expiring assets need re-approval vs withdrawal. Trigger re-approvals in MAP or withdraw assets.
• Collaborate with HCP team on development of shared marketing tactics
• Take end to end ownership of projects when there are gaps in team
• Collaborate with Data Analytics & Insights on ongoing and planned market research and insights while providing recommendations for incorporation into marketing strategy.
Experience: BA/BS
Understanding/work experience in Pharmaceutical industry
Prior work experience as
Associate Director - Marketing Strategy Location: East Hanover, NJ (Hybrid) Pay Rate: $62 - $72/hour Contract: 6 months (Starting 12/1/23) Health, dental, vision, 401k Why Novartis? 766 million lives were touched by Novartis medicines in 2021, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe we can reinvent what's possible when we collaborate with courage to ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine the impact you could make here at Novartis!
Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment with diverse teams representative of the patients and communities we serve.
To do our best work we need different viewpoints, which is why here at Magnit, we celebrate diversity and embrace inclusion. As an equal opportunity employer, Magnit is dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. We strive to ensure that we maintain a positive and enriching work environment for all.
Accommodation: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Magnit at
[email protected] or 1.862.778.5441.
Commitment to Diversity and Inclusion / EEO
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