Influencer Marketer

Location

Canada | United States

Job description

Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement.  We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

About the Job

We currently have an exciting opportunity for a Influencer Marketer position to join our Social Media team.  In this role you will develop and execute strategies to identify and engage with high-quality creators that are well aligned to each brand and grow our community of influencers through strong relationship building.

What You’ll Do | Key Accountabilities

• Identification and recommendation of high-quality paid influencer partnerships that are strategically aligned to our brands, marketing goals and campaigns
• Build relationships with prominent influencers and thought leaders 
• Establish an internal model for influencer compensation evaluation that sets pricing benchmarks for future planning and tracking of ROI
• Management and execution of in-house paid influencer campaigns including strategic brief, campaign shortlisting, influencer outreach, negotiations, contracts, creative briefs, product education, store visits/fitting and content submission
• Negotiating all partner agreements while working closely with Social Media Managers to secure paid usage rights.
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Develop, track, and maintain influencer and creator databases 
• Analyze & report on the performance to quantify the effective of campaigns and drive scalable learnings to apply to future campaigns.
• Monitor and manage budget allocated to content creation including collaboration with Social Media Manager on influencer budgets. 

What You’ll Bring | Skills & Experience

• Bachelors degree in Marketing, Business, Communications or other related discipline
• 5+ years' experience in Fashion, Retail or Social with at least 3 years in influencer marketing role
• A balance of strong organizational, project management, and excellent design aesthetic are required 
• Excellent capability with building both internal and external relationships
• Effective communication and interpersonal skills 
• Familiarity with Influencer contracts and usage agreements
• Strong collaborator who takes direction well and is a team-player
• Able to multitask and pivot quickly and adapt easily to strategy or deadline changes
• Knowledge of category (major competitors, target users, industry trends)
• Strong project management skills
• Ability to build and give impactful and influential presentations
• Proficiency in MS Word, PowerPoint, and Excel
• Experience with TTCX, TTCM and Grin preferred
• Experience working with Micro, Macro and Celebrity level Influencers
• Experience with ‘Grin’ platform an asset
• Experience working within both the United States and Canada an asset 
• Must be collaborative with cross functional colleagues

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands

• Ability to sit and work at a computer keyboard for extended periods of time
• Ability to stoop, kneel, bend at the waist, and reach daily
• Able to lift and move up to 25 pounds occasionally
• Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
• Hours regularly 40 hours per week, as work dictates, from a remote location in Canada.

Benefits

This role is eligible for health, dental and vision insurance, prescription drug, retirement savings, life insurance, accident and disability, paid time off for sick leave, vacation, bereavement, holidays, employee assistance program, and employee merchandise discounts. 

Work-Life Balance

We understand the demands of work, school, family, and personal responsibilities.  Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs.  We offer programs such as:

• Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
• Holiday Early Departure | close out early the business day before a company observed holiday  

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job. 

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