Merkle
Location
Columbia, MD | United States
Job description
Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit .
As the Senior Director of Analytics, you will report to a VP, Analytics. You will build and lead a cross-disciplinary team consisting of engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight.
As the senior-most point-of-contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.
Collaboration is at the core of our business success and the Senior Director of Analytics will need to create a tight knit and dynamic relationship with our clients and the Media and Account teams, in addition to building a cross-disciplinary Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.
Responsibilities
• You will lead agency development efforts for analytics, including new and organic business pitches
• You will manage the analytics business for a portfolio of clients
• You will lead the integration of all analytics disciplines in service of client business outcomes
• You will act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction
• Partner with media & account leads to develop learning agenda, analytics deliverable schedules, measurement frameworks, thought leadership, and ad hoc deliverables if necessary
• Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
• Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions
• Manage a team, and mentor and develop skill sets of the analytics team
This role is remote-friendly. We prefer someone that can accommodate PST work hours.
• Experienced: 9+ years relevant Media or Analytics experience to be considered
• Media Expert: Possesses understanding of digital planning and buying, with a focus on standard media metrics
• Management & Leadership: Strong leadership experience, high level of emotional intelligence, political instincts
• MarTech Knowledge: Demonstrates understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations, exposure to AdTech
• Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus
• Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Datorama, Tableau, PowerBI)
• Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required
• Statistics & Math: Working knowledge of statistical testing & regression
• Account based marketing (ABM) preferred
The anticipated salary range for this position is $163,000-$203,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit . #LI-AG1 #LI-Remote
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society .
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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