MARS Solutions Group
Location
Minnesota | United States
Job description
MARS Solutions Group is looking for an experienced Marketing - Product Marketer - Branding Projects , for a client located in Minnetonka (CWD)MN, USA . Our client is a well-known Water technologies and organization seeking bright, tech-savvy talent.
Client Industry : Water technologies.
Location: Minnetonka (CWD)MN, US
Job Type: Onsite
Job Title: Marketing - Product Marketer - Branding Projects
Experience Level : Develop the go-to-market plan to launch a new product brand tied to the Spiral-wound Membrane Elements portfolio.
Nice to Have Skills: Work with Digital team on SEO page audit and manage SEO recommendations from product team to ensure messaging in priority markets and regions is addressed.
Schedule/Hours: M-F 1st shift 8AM 4PM
Essential Responsibilities:
The ideal candidate brings experience in brand management as well as creating strategies for launching and promoting products. This role reports directly to the Product Marketing Director and will be highly collaborative with product managers, technical engineers, application managers and commercial teams to support global marketing activities directly related to key product technologies: Cartridge Filtration, Spiral-wound Membrane Elements, Brackish Water Reverse Osmosis (RO) & Nanofiltration (NF) Systems, E-Cell EDI, Electrodialysis Technologies (ED/EDR/BPED), ZeeWeed UF/MBR Membranes and Systems and the Purification & Disinfection portfolios.
New Product Brand Support
Develop the go-to-market plan to launch a new product brand tied to the Spiral-wound Membrane Elements portfolio
Collect feedback from all departments impacted by the product change and work with the product manager to ensure all activities are documented and completed
Ensure a proper brand guidebook is developed and capture value prop messaging to support key market & application campaigns
Manage changes to all impacted collateral & promotional materials, ie brochures, factsheets, videos, etc.
Assist with new website strategy for the Spiral-wound Membrane Elements portfolio and provide site content edits to digital team
Developing communications for internal Veolia business groups, external promotion and channel partner notifications.
Digital Content Review
Collect & organize product page edits from product managers while recommending content, layout and image improvements to enhance user experience.
Review drafts with domain product sales leaders for feedback
Submit content, layout and image changes to the digital team and ensure accurate changes are complete
Work with Digital team on SEO page audit and manage SEO recommendations from product team to ensure messaging in priority markets and regions is addressed
Give feedback on new social media content to enhance product visibility once product page content is updated.
About MARS Solutions Group:
MARS Solutions Group is an IT staffing firm with access to a wide variety of jobs at various clients across the country. We operate with the consultant's best interests in mind and align them with roles that match their skills, aspirations, and interests. MARS values our relationships with consultants. Therefore, we will stay in touch throughout the duration of the contract to ensure the job is going well and that the role meets their career development needs
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