Walmart
Location
Hoboken, NJ | United States
Job description
Position Summary...
What you'll do...
Senior Manager, Marketing Planning and Strategy - Emerging Experiences
This is your opportunity to join the Brand Experiences & Partnerships team - we're responsible for new, innovative, & non-traditional marketing that is changing the way people see Walmart. Lately, our work has people saying "Okay, Walmart!", ultimately driving increased brand favorability.
Our team mission is simple: create head-turning, inclusive experiences & partnerships that meet our customers where they are online, IRL, VRL, or elsewhere. This allows us to build more emotional connections with our customers by engaging them in unexpected & meaningful ways.
Investing in emerging experiences is a major priority for our team - it's a way for us to not only be in & for communities, but to help unite & build communities. That's why we're looking for someone to come in & help us continue to lead in the space, helping identify new platforms, technologies, etc.
Are you curious about what our team has been up to for the last year? Discover your new favorite UGC creator or indie experience in Walmart Discovered on Roblox or learn about the history, evolution, & future of Hip-Hop in The Cultureverse on Spatial. We're just getting started & can't wait for you to join.
About the Ideal Candidate
The Senior Manager of Marketing Planning & Strategy for Emerging Experiences will support a variety of innovative partnerships & experiences in collaboration with other platforms, brands & internal partners that both enhances the brand reputation of Walmart & drives discovery & commerce at scale.
You will work closely with the broader Brand Experiences & Partnerships Team, as well as Marketing, Creative, Retail, & other teams, to support existing & new experiences & partnerships. With time, you will also have the opportunity to evaluate, propose, & support new partnerships.
Most notable, you will work closely with external platform partners to help support & grow our evolving emerging experiences strategy & offering for Walmart customers. This is a cross-functional role where you will flex both the creative & analytical parts of your brain.
About Walmart Marketing
Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We're moving toward 3 days in the office per week, with flexibility.
You will make an impact by :
Supporting a highly visible strategic partnership with an external platform partner, including virtual experience development, creative asset management, & more
Acting as a team player in helping support & amplify other brand experiences & partnerships across priority business categories & select brand reputation efforts
Proactively & retroactively evaluating, proposing, & supporting new virtual brand experiences & partnerships to support our team mission and goals
Collaborating & building meaningful relationships with both internal & external partners to support programs as well as identify opportunities to improve & optimize them
Leveraging data & insights to create campaign or partnership wrap reports that include performance results, key learnings, strategic recommendations, etc.
Constantly watching & listening to what's happening culturally & help identify areas of opportunity for Walmart within emerging experiences
You'll sweep us off our feet if:
You have experience activating emerging brand experiences, including virtual, gaming, etc.
You thrive in a constantly evolving space & the unknown excites you
You are entrepreneurial in that ambiguity excites you & you are a self-starter
You are creative & big, never-been-done-before ideas don't scare you
You are highly collaborative & engaging with others energizes you
You pride yourself on being "in the know" on what's happening culturally
You are organized & meticulous when it comes your work, including e-mails
You welcome constructive feedback & strive to be the best you can be
Your communication skills are top notch, including both written & verbal
You have a sense of humor & understand mistakes are okay & how we learn
How you'll thrive at Walmart:
Performance-based incentive awards
401k with company match
Discounted employee stock purchase plan
Paid parental leave,
New surrogacy & adoption benefits
Unlimited Flex Time Off
Working alongside a diverse group of collaborative and innovative team members
Opportunity for growth and development across several areas of the Fortune 1 organization
And much more
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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