Location
Bethlehem, PA | United States
Job description
ABOUT THE JOB
The Digital Account Manager (formerly Digital Sales Coordinator) will assist the Director, Partnership Development, and the Partnership development team in the advancement of new revenue opportunities and ongoing account management of new/existing digital advertising sales campaigns. Working with internal teams and external clients/partners, the Digital Account Manager will be proficient in all areas of digital advertising sales support to ensure the team's overall digital success.
ABOUT US
Lehigh Valley Public Media is a growing public media company and home to the recently launched LehighValleyNews.com, the area's only nonprofit and locally operated digital news platform as well as public media television station PBS39 and NPR radio station WLVR 91.3 that offer local, national, and international programming that informs, educates, and entertains. Our education team helps thousands of students and educators at home, at school, and in the community through television programming, outreach services, and other special programs and events.
STAR PROFILE FOR A SUCCESSFUL DIGITAL ACCOUNT MANAGER
- Uses a strong understanding of digital marketing strategies to deliver a high level of service.
- Relies on a strong work ethic and time management skills to prioritize tasks, meet deadlines, and perform at a high level in a fast-paced environment.
- Manages multiple projects like a pro by planning, executing, and tracking digital marketing campaigns, ensuring they are completed on time.
- Focuses on details and stays organized, even under pressure.
- Brings energy and positivity to the team environment while maintaining the ability to work independently.
OTHER RESPONSIBILITIES
- Accurately enter, revise, and maintain Digital orders across multiple platforms, including generating contracts and file maintenance.
- Maintains and enhances relationships with digital partners and vendors to ensure client program delivery is at or above SLA's.
- Provides program feedback to client either personally or virtually and proactively recommends additional digital opportunities.
- Proactively monitors and optimizes all digital programs.
- Track pacing and performance of digital campaigns to ensure delivery. Pull reporting as needed and re-cap Digital campaigns upon completion.
- Serve as station liaison for trafficking campaigns internally and coordinating/trafficking campaigns with external partners.
- Update and maintain weekly spreadsheets of revenue booked, recaps generated, etc.
- Assist with creation of Digital Sales packages and materials, including localizing national sponsorship opportunity decks.
- Create customized Digital Sales presentations for Account Executives.
- Work with the Director, Partnership Development to coordinate Digital Sales projects and/or exclusive revenue opportunities for the station.
- Create spec (sample) digital ads for clients to be included in Digital Sales presentations.
- Assist Account Executives with digital artwork requests and work with Marketing to secure creative for digital campaigns.
- Provide digital content as needed, and attend Development events off-site (may include evenings and weekend work)
- Accurately enter, revise, and maintain on-air Marketing orders &/or additional broadcast orders as needed.
- Perform general clerical duties including, but not limited to filing, photocopying, binding and mailing.
THE IDEAL CANDIDATE HAS:
- Strong PowerPoint skills required, must also have working knowledge of Excel.
- Strong understanding of digital marketing strategies.
- Understanding of Wide Orbit, Google Ad Manager, Google Analytics, Neilsen, Scarbough a plus. Knowledge of Adobe Photoshop is also a plus.
- Strong written communication skills and ability to think creatively.
- Strong organizational skills with close attention to detail.
- Good verbal communication with strong problem-solving skills.
- A valid driver's license and a good driving record.
THE IDEAL CANDIDATE IS:
- A self-starter, with the ability to multi-task in a fast-paced environment.
EDUCATION AND TRAINING:
- Bachelor's degree in a related field preferred; will consider combination of equivalent education and experience.
- At least 3 years of prior digital media or advertising experience, preferably in a media environment.
WHAT YOU CAN EXPECT FROM US
- Pay you within a range of $55,000 to $65,000 annually to start with annual merit increase eligibility.
- Provide an excellent benefits package that includes 401(k) with match, health insurance with a below-average deductible, no-cost telemedicine, innovative paid time off policies, disability and life insurance, and more.
- Provide you with professional growth through individual direction, training, and development activities.
- Keep you connected with our industry and your field through conferences and professional associations.
- Invite you into a culture that is supportive, respectful, inclusive, professional, and evolving.
- Continue our commitment to cultivating and sustaining a diverse and inclusive workplace that helps us represent the voices of our community- the Lehigh Valley.
Lehigh Valley Public Media is committed to recruiting for its staff, volunteers, and Board of Directors highly capable, individuals with diverse experiences, and perspectives who can help us accomplish our various missions. Differences in race, color, age, national origin/ancestry, religion, gender, sexual orientation, disability or veteran status, or any other distinguishing factors provide experiences, viewpoints and ideas that can strengthen and enrich our work environment. We seek to create and sustain an environment that is inclusive, respectful and equitable.
This position is in Bethlehem, PA. Living in or near the Lehigh Valley is a requirement within 45 days of hire.
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