Atlassian
Location
Mountain View, CA | United States
Job description
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,700 - $200,900
Zone B: $135,600 - $180,800
Zone C: $125,100 - $166,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Atlassian is looking for a passionate Sr. Demand Generation Content Manager to support our sales and campaign teams across the Atlassian portfolio of products. Our products help teams plan and track, build, and collaborate across IT Service Management, Agile & DevOps, and Work Management.
As the Sr. Demand Generation Content Manager, you will develop and execute full-funnel, multi-channel content and campaign assets focused on driving customer acquisition, activation, and expansion. In this role, you’ll partner with teams across Customer Lifecycle Marketing, Product Marketing, Events, and Sales to craft and repurpose assets, and experiment with different channels and formats to fuel campaigns and programs throughout the audience journey.
This person must be adept at working across multiple marketing crafts and audiences, with a knack for connecting the dots across an integrated content and campaign strategy.
What you’ll do:
Partner with Product Marketing to map content and narratives to fuel campaigns
Partner with Customer Lifecycle Marketing to advise on new channels, map assets to channels, and advise on best practices for assets in each channel
Partner with SEO to ensure SEO strategy is aligned across PMM and CLM
Partner with Events Marketing on content strategy and execution for owned events and field events
Contribute to asset creation and repurposing across written and digital formats
Where relevant, contribute to sales enablement (social selling, sales outreach sequences, account-based marketing programs)
Manage processes and tools for asset creation, shelf life extension, and sunsetting as needed, create frameworks and workflows to help us scale content across the organization
Key point-of-contact for creative agencies, manage budget for asset creation, ensure deliverables meet internal standards
Report on performance and make data-driven recommendations about content priorities, investments, and experiments
On your first day, we'll expect you have:
7+ years of experience in content marketing and demand generation
Strategy and execution experience in content marketing, including social media, writing/editing, long-form and short-form content
Strategy and execution experience in demand generation, including content for lead magnets, campaign funnels and lead scoring, personalized nurture journeys, and sales enablement
Experience in SaaS or other technical industries, ability to pick up complex topics
Bonus: experience incorporating AI into workflows
#LI-Remote
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
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