MDG Solutions
Location
Boca Raton, FL | United States
Job description
MDG is seeking a highly skilled and motivated Senior Paid Social Media Manager to join our growing team. As a Senior Paid Social Media Manager you will be responsible for planning implementing and optimizing paid social media campaigns to enhance our client s visibility engage our target audience and achieve key performance indicators (KPIs). The ideal candidate is a creative thinker with a strong analytical mindset proficient in social media advertising platforms and capable of staying ahead of industry trends.
DUTIES AND RESPONSIBILITIES:
Campaign Strategy and Planning
Develop comprehensive paid social media strategies aligned with overall marketing objectives for assigned brands and / or campaigns
Collaborate with crossfunctional teams to integrate paid social campaigns into broader client initiatives
Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
Execution & Optimization
Manage endtoend execution of paid social media campaigns across platforms such as Facebook Instagram Pinterest LinkedIn etc.
Optimize campaigns based on performance metrics adjusting targeting creative elements and budgets as needed.
Implement A/B testing strategies to refine and improve campaign effectiveness.
Excellent understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
Budget Management
Develop and manage budgets for paid social media campaigns.
Monitor and report on campaign expenditures providing insights into ROI and costeffectiveness.
Analytics & Reporting
Utilize analytics tools to track analyze and report on key performance metrics.
Generate regular insights on campaign performance providing actionable recommendations.
QUALIFICATIONS AND SKILLS:
Passion and proven expertise as a Senior Paid Social Media Manager.
Indepth knowledge of social media platforms and their capabilities.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and collaboration skills.
Expertise across all major paid social media tools & platforms
Demonstrate expert knowledge of media fundamentals including media math target audience development and KPI goals
Create flowcharts budget sheets and PowerPoint presentations
Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
Perform monthly or asneeded reporting for the clients and account team providing insight into performance
Bachelors Degree in advertising/marketing or related field
Minimum of 57 years of mediabuying experience at an advertising agency
Detailoriented individual with excellent written and verbal skills
Proficient in working with Excel PowerPoint Gmail/GSuite
Analytical skills and assembling performance reports
Positive person who thrives on working with others as a team but can also work autonomously to complete projects
Ability to manage multiple projects simultaneously adapting easily to changes in requests
Clientfacing experience and presentation skills a plus
COMPETENCIES:
Adaptability Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent changes delays or unexpected events.
Cost Consciousness Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
Client Service Manages difficult or emotional client situations; Responds promptly to client needs; Solicits client feedback to improve service; Responds to requests for service and assistance; Meets commitments.
Dependability Follows instructions responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Initiative Volunteers readily; Undertakes selfdevelopment activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Judgment Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decisionmaking process; Makes timely decisions.
Motivation Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
Organizational Support Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organizations goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
Planning/Organizing Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Problem Solving Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Productivity Meets productivity standards; Completes work in a timely manner; Strives to increase productivity; Works quickly.
Professionalism Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Strategic Thinking Develops strategies to achieve organizational goals; Understands organizations strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Teamwork Balances team and individual responsibilities; Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyones efforts to succeed.
Technical Skills Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to build knowledge continuously and skills; Shares expertise with others.
We offer competitive healthcare dental and vision plans along with several voluntary benefit extras. Employees receive generous PTO also all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.
Passion and proven expertise as a Senior Paid Social Media Manager. In-depth knowledge of social media platforms and their capabilities. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication and collaboration skills. Expertise across all major paid social media tools & platforms Demonstrate expert knowledge of media fundamentals, including media math, target audience development, and KPI goals Create flowcharts, budget sheets, and PowerPoint presentations Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner Perform monthly or as-needed reporting for the clients and account team, providing insight into performance Bachelor\'s Degree in advertising/marketing or related field Minimum of 5-7 years of media-buying experience at an advertising agency Detail-oriented individual with excellent written and verbal skills Proficient in working with Excel, PowerPoint, Gmail/G-Suite Analytical skills and assembling performance reports Positive person who thrives on working with others as a team, but can also work autonomously to complete projects Ability to manage multiple projects simultaneously, adapting easily to changes in requests Client-facing experience and presentation skills a plusJob tags
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