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Location

Lowell, MA | United States

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Job description

Company Overview:

MACOM designs and manufactures semiconductor products for Data Center, Telecommunication and Industrial and Defense applications. Headquartered in Lowell, Massachusetts, MACOM has design centers and sales offices throughout North America, Europe and Asia. MACOM is certified to the ISO9001 international quality standard and ISO14001 environmental management standard.

MACOM has more than 65 years of application expertise with multiple design centers, Si, GaAs and InP fabrication, manufacturing, assembly and test, and operational facilities throughout North America, Europe, and Asia. Click here to view our facilities. In addition, MACOM offers foundry services that represents a key core competency within our business.

MACOM sells and distributes products globally via a sales channel comprised of a direct field sales force, authorized sales representatives and leading industry distributors. Our sales team is trained across all of our products to give our customers insights into our entire portfolio.

Manager, Strategic Marketing


The goal of the strategic marketing manager is to work closely with the company’s corporate business units to develop technical content which promotes MACOM’s products and technologies within its end markets. This role will help drive customer interest, establish strategic product positioning, and help drive overall sales of MACOM products. The position will utilize the candidate’s strong technical background and market knowledge to gather and extract unique insights about MACOM’s products and technologies, competitive differentiation, and market expansion opportunities. The candidate will be able to translate these insights into innovative and compelling technical collateral (press releases, blog posts, white papers, etc.) to support the Company’s new product introduction (NPI) process, go-to-market strategies, sales training, and overall corporate communications.



Main Responsibilities

• Lead content creation to support go-to-market programs for each of MACOM’s 6 business units
• Create intimate relationships with product line managers and sales teams to understand customer and business needs
• Manage all product-related external communications, including drafting, positioning, and launch of all product and trade show press releases
• Manage corporate email distribution program for outbound communications to customers
• Manage and track new products, delivering sales training and customer focus sales tools
• Support content creation for MACOM’s external website
• Create technical papers and content for internal and external consumption
• Leverage marketing channels to expand reach into new markets and applications
• Manage relationships with industry publications

Required Skills

• 5 to 10 years of experience in semiconductors and/or RF, microwave and optical markets
• Marketing communication project management and strategic thinking.
• The ability to work on cross-functional teams and interact with engineering teams to assess product technical specs and capabilities
• Excellent technical writing and verbal communications skills.
• Ability to think out of the box to develop unique and creative technical content
• Problem solver, with ability to multi-task, assess options and deliver recommendations
• Business to business marketing experience
• Detail-oriented
• Self motivated and resourceful, with the ability to work independently
• Results driven with the ability to work under pressure and to deadlines
• Experience with database marketing
• Knowledge of web, social media marketing, SEO

EEO:

MACOM is an Equal Opportunity Employer committed to a diverse workforce. MACOM will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, gender expression, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, disability, genetic information, veteran status, military obligations, or membership in any other category protected under applicable law.

Reasonable Accommodation:

MACOM is committed to working with and providing reasonable accommodations to qualified individuals with physical and mental disabilities. If you have a disability and are in need of a reasonable accommodation with respect to any part of the application process please call +1-978-656-2500 or email [email protected]. Provide your name, phone number and the position title and location in which you are interested, and nature of accommodation needed, and we will get back to you. We also work with current employees who request or need reasonable accommodation in order to perform the essential functions of their jobs.

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Salary