Sr. Director, Product Marketing GenEd (Remote)
Location
Herndon, VA | United States
Job description
Job Description
The Product Marketing Senior Director will be responsible for the strategic planning and overseeing the execution of marketing campaigns that promote and drive enrollment for K12's industry-leading online schools, and increase awareness, engagement, and retention of families. Reporting to the Vice President of Product Marketing and Innovation, you will be highly knowledgeable about our product offerings, how they compare to competitor products, and how they meet the needs of specific audiences. You will be a champion for our customers and prospects' needs and drive the development of new features/services to continually enhance the Product-Market fit. You will work across the organization and with outside vendors, leading a team to ensure the continued growth of Stride's K12 business line. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.
Over 20 years ago, Stride was founded to provide personalized learning - powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed - however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.
Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers - whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.
The Product Marketing Senior Director will be responsible for the strategic planning and overseeing the execution of marketing campaigns that promote and drive enrollment for K12's industry-leading online schools, and increase awareness, engagement, and retention of families. Reporting to the Vice President of Product Marketing and Innovation, you will be highly knowledgeable about our product offerings, how they compare to competitor products, and how they meet the needs of specific audiences. You will be a champion for our customers and prospects' needs and drive the development of new features/services to continually enhance the Product-Market fit. You will work across the organization and with outside vendors, leading a team to ensure the continued growth of Stride's K12 business line. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.
ESSENTIAL FUNCTIONS : Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.
- Develop and execute product marketing campaigns to drive awareness, enrollment, engagement, and retention of families. This includes development of a testing agenda, briefing creative teams (internal and external) and Demand Gen teams (internal and external), and driving analysis/reporting to effectively evaluate product performance.
- Manage a team focused on developing a deep understanding of our product offering and audience needs to ensure that all marketing initiatives showcase our products in the most compelling ways
- Create marketing campaigns with the goal of customer acquisition, leveraging product, audience, and market insights
- Lead strategy for go-to-market plans by working across MarComm, Demand Generation, and Customer Experience
- Work with internal and external Creative teams to develop compelling messaging and with Analytics team to evaluate program/campaign performance
- Develop A/B testing and optimization plans to continually improve our product-audience fit
- Monitor trends across education landscape to identify opportunities to drive business goals
- Serve as a credible subject matter expert with a working knowledge of areas of responsibility
- Forge strong relationships with internal teams and external organizations
- Ensure thorough, timely and accurate stakeholder communications
- Coach, lead, manage, and inspire a high-performing results-oriented team.
Supervisory Responsibilities: This position manages a team of Product Marketing Managers who are entry to mid-career level.
MINIMUM REQUIRED QUALIFICATIONS : - 8+ years of Marketing experience OR
- Equivalent combination of education and experience
- Experience marketing a digital/online product or service
Certificates and Licenses : None required.
OTHER REQUIRED QUALIFICATIONS: - Ability to build, lead, manage and coach a diverse team
- Strong project management and organizational skills with attention to detail
- Excellent presentation skills with ability to leverage technology effectively
- Excellent interpersonal and collaborative skills with ability to build strong working relationships
- Ability to prioritize effectively and manage competing priorities to deliver and drive results
- High level of quality and accountability for work product
- Ability to travel 10% of the time (minimal if any, such as team events, conferences)
- Ability to clear required background check
DESIRED QUALIFICATIONS : - Education marketing experience
WORK ENVIRONMENT : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position is virtual and open to residents of the 50 states and D.C.
Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
- We anticipate the salary range to be $134,141.25to $240,149.50. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
Job Type Regular
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Job tags
Salary
