Director, Field Marketing

Location

Folsom, CA | United States

Job description

Job Summary

We are looking for an experienced Field Marketing Leader that has a proven track record of building Field Marketing teams and delivers success through empowerment and accountability.  You will lead Field Marketing and Account-based Marketing (ABM) initiatives in close coordination with our Marketing, Sales, and Strategy teams.  As the Director of Field Marketing, you will develop and scale our global field marketing program.  Day-to-day activities will include defining team objectives and outcomes, helping the team adapt and learn, interacting and leading conversation with key stakeholders, and end-to-end campaign execution. They will also help evaluate, provide feedback, and offer suggestions to improve collaboration, programming, and messaging.

Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead a team of Field Marketers to identify and orchestrate regional campaigns across market segments in coordination with sales and functional areas of marketing
• Develop measurable demand and ABM programs that drive pipeline and contract value growth
• Lead and expand a team of field marketers to support sales and execute on regional and state specific campaigns
• Collaborate with Sales, Product, and Customer Success to review plans and gather audience insights, changing market conditions, and emerging opportunities that feed into the program design and execution
• Work with marketing leadership and cross-functionally to build campaign processes and workflows
• Be knowledgeable on how to message in large and strategic accounts including creating marketing toolkits and collateral, supporting channels, and assisting local customer programs
• Coordinate resources to implement targeted and personalized tactics such as digital, email, events, etc., timeline for execution of specific tactics, and defined program goals and metrics to track results
• Collaborate with marketing and sales operations to track spend and marketing effort against campaign goals to ensure resources are being used effectively
• Analyze, provide feedback, and help drive the strategic direction of the team’s campaigns, tactics, and messaging
• Track program results, measure success and report metrics to stakeholders across the business.

Qualifications

To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required

Qualifications include:

• Bachelor’s degree in Marketing, Communication, or Business Management or equivalent experience
• 5+ years of leading Field Marketing preferred
• 5-7 years’ experience in demand generation, or integrated marketing campaigns; preference to candidates with B2B marketing experience
• Salesforce CRM, 6sense, and Marketo experience strongly preferred
• Excellent communication, project management, and numerical skills
• Proven ability to effectively execute integrated, streamlined marketing programs
• Experience working directly with Sales or education industry.
• Strong understanding of ABM best practices re: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing, and B2B demand generation

Environmental Factors

• Collaborative work environment in close contact with co-workers upon returning to COEs
• Frequent social interactions and interruptions
• Frequent work under time restraints
• Rare travel

Physical Requirements

Lifting/Carrying:

• Occasionally carrying items weighing under 10 lbs.
• Rarely carrying items weighing between 11-20 lbs.

Twisting/Turning:

• Occasionally reaching over shoulder, overhead and reaching outward
• Occasionally bending
• Frequently walking normal surfaces
• Constant sitting

Other:

• Constant use of keyboard, fine dexterity, grasping, holding
• Constant repetitive motion – hands

Job tags

Salary