Marketing and Operations Analyst

Location

Marlboro, NJ | United States

Job description

The Marketing and Operations Analyst will be a critical member of the orthopedic practice team, responsible for analyzing and optimizing marketing strategies and operational processes. This position will involve leveraging data-driven insights to enhance both the practice marketing efforts and overall operational efficiency. The Analyst will play a key role in shaping the practice success by identifying opportunities for growth, improving patient experience, and contributing to strategic decision-making.

Marketing Analysis:

• Analyze marketing campaigns, digital presence, and patient acquisition channels to assess effectiveness, ROI, and engagement.

• Collaborate with the marketing team to develop data-driven strategies, target audiences, and content optimization for various platforms.

• Monitor and report on key performance indicators (KPIs) to track marketing campaign performance and recommend adjustments for continuous improvement.

• Conduct competitive analysis and market research to identify trends, opportunities, and areas for differentiation.

Operational Analysis:

• Evaluate operational processes within the practice, identifying bottlenecks, inefficiencies, and areas for improvement.

• Use data to optimize patient flow, appointment scheduling, and resource allocation to enhance patient satisfaction and streamline operations.

• Collaborate with clinical and administrative teams to develop and implement process improvement initiatives.

• Monitor and report on operational metrics, identifying patterns and trends to support strategic decision-making.

Data Insights and Reporting:

• Gather, analyze, and interpret data from various sources to generate actionable insights and recommendations for both marketing and operational enhancement.
• Create detailed and visually appealing reports, dashboards, and presentations to communicate findings to stakeholders.
• Provide ad-hoc analyses to support marketing campaigns, operational changes, and other initiatives as needed.

Collaboration and Strategy:

• Work closely with the marketing, administrative, and clinical teams to align marketing efforts with operational goals and objectives.
• Contribute to the development of marketing and operational strategies based on data-driven insights and industry best practices.
• Assist in the execution of marketing campaigns and operational improvement initiatives as required.

Requirements:

• Bachelor degree in Marketing, Business Analytics, Operations Management, Healthcare

Administration, or related field. Master degree preferred.

• Proficiency in data analysis, interpretation, and visualization using tools such as Excel, Tableau, or similar software.

• Strong quantitative and qualitative analysis skills, with the ability to translate data into actionable recommendations.

• Solid understanding of marketing principles, digital marketing strategies, and patient engagement tactics.

• Familiarity with healthcare operations, patient flow, and process improvement methodologies.

Benefits:

• 401(k) matching
• Health insurance
• Paid time off
• Paid Holidays

Job tags

Salary