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Location

West Des Moines, IA | United States

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Job description

Product Marketing Manager

Reports to Director of Marketing

Exempt

Welcome to Our Company!

At our company, we're a well-tech company dedicated to fostering health and happiness in the employees, clients, and communities we serve. Our mission to Do Good Things isn't just a slogan; it's the core of our existence and guides every decision we make. We're here because we genuinely believe in making positive changes in people's lives. Join us in our journey of doing good things, together!

How You Contribute to Our Success

We're in search of a passionate and innovative Product Marketing Manager to join our dynamic Digital Marketing team. In this role, you'll play a pivotal part in driving the success of our products by crafting and executing go-to-market strategies, shaping market perception, and collaborating across various departments to ensure our offerings align with evolving market needs.

Responsibilities

Market Strategy & Competitive Analysis:

Conduct thorough market research and competitor analysis to understand target audience needs, identify trends, and assess competitor strengths and weaknesses.
Develop and maintain a comprehensive competitive intelligence report to inform product positioning and messaging.
Create impactful product positioning and messaging that resonates with our target market.
Lead product launch plans, collateral development, and promotional activities.
Collaborate closely with the product team to stay ahead of market trends and address evolving needs.

Sales & Client Enablement:

Partner with the Sales team to understand market needs and the sales cycle.
Develop compelling sales enablement materials highlighting product value propositions and differentiators.
Establish a streamlined process for successful product adoption.
Craft clear and concise product messaging highlighting key benefits.
Collaborate with content creators to produce engaging marketing materials.

Collaboration with Cross-functional Teams:

Provide product training and enablement to sales and customer support teams.
Gather and analyze customer feedback to drive product roadmap decisions and marketing initiatives.

Education

Bachelor's degree in marketing, communications, or a related field.

Experience, Skills, and Characteristics

5+ years of experience in product marketing or a similar role.
Proven track record in developing and executing go-to-market strategies.
Strong understanding of marketing principles and best practices.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively.
Passion for technology and eagerness to learn.

Added Points

Experience in the employer wellbeing benefits industry is advantageous, with a solid grasp of B2B marketing.
Familiarity with marketing automation and sales enablement tools such as HubSpot, Craft, Highspot, Jira, SharePoint, and Microsoft Teams.

Physical & Working Environment

Normal office working conditions with occasional bending, squatting, twisting, and climbing stairs.
Position is available for remote workers.

We are an Equal Opportunity Employer. We comply with the Americans with Disabilities Act and provide reasonable accommodations to qualified individuals with disabilities. Prospective employees are encouraged to discuss potential accommodations with Navigate during the application process.
Employment Type: Full-Time
Salary: $ 141,400.00 Per Year

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