CPS
Location
Lancaster, PA | United States
Job description
Global Product Manager – Electronics Family-owned company is looking for an experienced product manager to join their team! Have you developed new and updated existing market strategy for adhesives for electronics? Do you have experience setting pricing as well? This could be an excellent opportunity for you! This company offers excellent benefits and a collaborative culture! Duties: Define business plans to support company’s new asset investments, with a clear identification of target segments based on a deep understanding of the needs of the market and our largest customers Develop Product Line Strategies, with a clear understanding of the company’s value proposition and competitive advantage. Execute and prepare for market launch Execute the stage gate process with defined launch timelines, apply lead generation and training techniques towards new product growth Deliver business growth through platform strategies that consistently scale winning applications Maximize profitability through value-based pricing strategies and material-cost reductions Drive execution in alignment with our regional sales teams and internal stakeholders, by setting the pace for decision making and prioritization Develops an in-depth understanding of the different Industrial segments across the different regions and takes strategic decisions around focus segments and application areas. The latter explains where the company will compete, and where not Determines market trends and customers’ needs by interacting with current and potential customers, suppliers, as well as general market research Clearly articulates our Value Proposition, which will explain how we will win in the target segments, and what value this will bring to our customers Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing. Will follow a disciplined PDR (product development request) process to review and progress the key development projects. This includes driving PDR projects towards the next Gate Review and ensuring a smooth transition into the next stage Approval of TSR’s (technical support requests) and manage the inflow of new projects accordingly Execute the product line and segment strategy through a balanced marketing-mix, of which pricing and profitability is an important instrument. Pricing will be managed through standardization pricing models, customer quotations, as well as our annual price increase process. This includes addressing structural profitability for specific product lines Drive lead generation and lead validation for the target segments, feeding into our sales pipeline (through the CRM Sugar system) Align marketing communication program with our overall branding strategy, including digital marketing, trade shows, and MarCom tools **If you’d like to hear more about this opportunity and others we are currently working on, please contact Alicia Mytnik at [email protected]. JO: 364.23AM #LI-AM2
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