Campbell
Location
Camden, NJ | United States
Job description
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
What role will you play? How will you make history with Campbell’s? Apply today!
General Summary:
In this role, you will lead Shopper Marketing for our Sauce, Beverage, and Meal categories, working on iconic brands like Prego Sauce, Pace Salsa and V8. You will have responsibility for approximately 45% of the total Shopper Marketing spend for the Meals and Beverage Division. And will be partnering closely with up to 15 key customers across Mass, Grocery, Club and Pure Play to build bold, disruptive plans that resonate with their shoppers, drive consideration and trial of our brands, and are continuously optimized through data and analytics.
This role requires a high degree of collaboration and ability to influence, working closely with brand marketing, integrated marketing, customer teams, shopper insights, sales strategy, and external agency partners.
The preferred location for this role is Camden, NJ (Hybrid - 3 days in office).
For the ideal candidate, we are open to other locations (Remote Work) as long as the location is within a reasonable driving distance to Camden, NJ.
Key Responsibilities:
• Direct the creation, execution, and continuous optimization of large-scale shopper marketing programs that support brand business objectives
• Actively partner with marketing (Brand and Integrated Marketing) to understand their priorities, lead their thinking on the role shopper marketing plays in supporting their objectives and integrate campaigns across the full activation funnel
• Actively partner with stakeholders in Sales (Sales Strategy, Retail Activation, E-Commerce, Customer Teams) and at the Retailer to build plans that allow their shoppers to experience our brands in holistic and unique ways
• Stay informed of the fast-changing shopper marketing landscape. Continuously pay that learning forward to our commercial teams. Use learnings to strengthen shopper marketing plans
• Execute with financial rigor, managing and optimizing investment in shopper marketing
• Effectively manage one external agency to deliver bold, effective shopper marketing plans that are win for the brand, the customer, and the shopper
Job Complexity:
• Provide strategic shopper marketing thought leadership across for the organization
• Manage communication, financials, and alignment across a broad set of cross functional partners
• Manage changes in plan based on retail operations, sell in and execution
• Develop "white space" opportunities and bring concepts to execution
• Ensure agencies are delivering on strategic objectives
Minimum Requirements:
• Bachelor's degree required
• 10+ years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or working at a creative agency with proven success
• Business and analytical acumen with the ability to link seemingly disparate pieces of information
• Self-starter, independent thinker, action oriented, and passionate about shopper marketing
• Detail orientated, reliable, resourceful, and driven for results professional
• Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externally
• Ability to contribute, influence and work effectively in a cross-functional matrix organization
• Ability to work independently, multi-task and prioritize/work effectively under pressure
• Strong organizational skills
• Ability to handle ambiguity
Travel: Up to 20% Travel required
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$105,000-$172,200Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
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