Digital Marketing Specialist

Location

Elmhurst, IL | United States

Job description

Job Description:  
The Digital Marketing Specialist will effectively manage our brand’s image online through the following:
Social media development and management • digital advertising and marketing • creative brainstorming and collaboration • content marketing • website management • web analytics • responsiveness to review platforms • SEO/SEM • market research • analysis of marketing campaign results • CRO • online marketing strategy • brand management • competitor research • creation of a social content calendar
Key Responsibilities:

• Successfully build brand visibility through all digital means
• Develop and execute digital marketing strategies across multiple channels including email, web, SEO/SEM, display and social media
• Manage and optimize website content, offer ideas and suggestions to drive web traffic
• Post daily on various social platforms, utilizing social content calendar
• Create compelling photography and video for online usage
• Collaborate with all departments to create effective social media and email content
• Analyze and report on campaign performance and make recommendations for improvement whenever necessary
• Attend companywide activities and events to cultivate marketing material
• Participate in off-site customer visits
• Proactively engage in responding to consumer feedback on all social media outlets
• Manage and maintain digital image and video library
• Monitor industry trends, updates and news along with competitor activity to maintain a competitive advantage
• Stay up to date with emerging digital marketing trends and technologies
• Willingness to assist with other marketing department and company projects as needed

• Bachelor’s degree in marketing, digital marketing, communications or related field
• 5 years of experience in digital marketing
• Knowledge of best practices for SEO, SEM, email marketing and social media
• Proficient in Microsoft Office, Adobe Creative Suite and other relevant software (Canva, Mailchimp, etc.)
• Excellent written and verbal communication skills, and solid photography and video skills
  — Plan to provide your portfolio or samples of your work
• Exemplary customers service skills with the proven ability to resolve complaints
• Strong analytical and problem-solving skills
• Willingness and ability for occasional day travel to off-site locations

Job tags

Salary