Assistant VP for Marketing & Communication
Location
Peoria, IL | United States
Job description
Assistant Vice President of Marketing & Communications
Bradley University seeks a creative thought-leader for the AVP of Marketing & Communications position. Reporting to the Vice President for Enrollment, Marketing, Communication and Retention, and serving as a leader within the newly integrated division, this position will lead in the management of the daily operations for the office of marketing and communications.
Responsibilities: - Oversee and support the direction for audience management with key audiences in mind — including prospective and current students, parents, alumni, the campus community, industry partners and more.
- Oversee and support the direction for content, events, intranet, licensing, market research, media, public relations, social, sponsorships, website, and visuals in alignment with the university brand.
- Oversee full implementation and governance of the university brand across audiences, internal and external partners, mediums, and platforms.
- Assess and shape direction for organizational structure with intentionality around cross-training and career laddering.
- Oversee brand and reputation management and assessment with the intent to enhance and elevate the profile and positioning of the university.
- Directly supervise the executive director of communication & media relations, the executive director of content, and strategic business partner positions.
- Cultivate a psychologically safe culture with emphasis on collaboration, development and talent management.
- Oversee and manage marketing & communication operating budget.
- Develop a marketing strategic plan in alignment with the university strategic plan and strategic enrollment plan.
- Support the development of creative briefs, marketing plans, and other resources to support partners.
- Develop and enhance relationships with collaborative partners – internal and externally.
- Support and direct large campus events – like commencement in collaboration with the President’s Office.
- Other duties as assigned.
Qualifications: - Bachelor’s degree in marketing, communications or a related field; Master’s degree preferred.
- At least 10 years of professional experience in the marketing & communication field
- Experience leading and developing teams.
- Experience with audience management and stewardship, brand management and governance, content, media, design, intranet, magazine, and website management & design.
- Experience developing strategy, annual planning, implementation and execution.
- High level of collaboration, communication, and team spirit.
- Experience in developing and contributing to change and performance management-based culture.
To APPLY: Qualified candidates should submit a cover letter, resume and complete contact information for a minimum of three professional references with telephone numbers.
Please submit all materials at the time of initial application. Employment with Bradley University is contingent upon the successful completion of a criminal background check. Review of applications will begin immediately and continue until the position is filled. This position is not eligible for visa sponsorship.
Bradley University offers a competitive benefits package including health, dental, vision, life and disability coverages, FSA, HSA, and retirement plan options. Bradley also offers significant higher education cost savings for employees and dependents through the Tuition Remission program.
Bradley University is a top-ranked, private university in Peoria, Illinois, offering nearly 6,000 undergraduate and graduate student opportunities, choices, and resources to build their futures. Innovation, action, and collaboration drive Bradley students to generate ideas and create solutions that remake the world around them. Our comprehensive array of undergraduate and graduate academic programs includes business, communications, education, engineering, fine arts, health sciences, liberal arts and sciences, and technology.
Bradley University is an Equal Opportunity/Affirmative Action Employer. The administration, faculty and staff are committed to attracting qualified candidates from underrepresented groups.
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