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Location

Santa Maria, CA | United States

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Job description

Job Description:

Overview: We are seeking a passionate and experienced Wine Club Manager to lead our wine club operations and enhance the overall experience for our valued members. The ideal candidate will have a deep appreciation for wine, a keen understanding of customer engagement, and the ability to develop and execute creative strategies to grow and retain our wine club membership.
Roles and Responsibilities:
1. Wine Club Strategy and Planning:
•  Develop and implement a comprehensive strategy for the wine club, aligning with business goals.
•  Create engaging and unique membership offerings to attract and retain wine club members.
•  Align with eCommerce manager to build out larger campaigns to build overall strategy.

2. Membership Acquisition and Retention:
•  Implement strategies to attract new wine club members through targeted marketing efforts.
•  Develop retention programs to enhance member loyalty and satisfaction.
•  In partnership with estates team and eCommerce Manager, provide recommendations and strategic alignment for new member acquisition and retention.

3. Customer Engagement:
•  Foster strong relationships with wine club members through personalized communication and engagement initiatives.
•  Organize exclusive events, tastings, and experiences to deepen the connection with members.

4. Wine Selection, Allocation and Inventory Management:
•  Collaborate with winemaking and production teams to curate an appealing selection of wines for club members.
•  Manage wine allocations, ensuring equitable distribution and member satisfaction.
•  Review and strategically align club selections to ensure appropriate inventory and club member offerings.

5. Order Fulfillment:
•  Oversee the timely and accurate fulfillment of wine club shipments.
•  Collaborate with logistics and operations teams to optimize the shipping process.

6. Communication and Marketing:
•  Develop and execute effective communication strategies to keep members informed about upcoming releases, events, and promotions.
•  Collaborate with marketing teams to create engaging content for wine club promotions.

7. Data Analysis and Reporting:
•  Utilize data analytics tools to track key performance indicators (KPIs) related to wine club performance.
•  Generate regular reports to assess the success of promotions and membership initiatives.

8. Budget Management:
•  Develop and manage the wine club budget, ensuring cost-effective strategies.
•  Monitor expenses and ROI to optimize budget allocation.

9. Compliance and Regulations:
•  Ensure compliance with all relevant regulations and legal requirements for wine club operations.
•  Stay informed about industry standards and best practices.

10. Team Collaboration: - Collaborate with cross-functional teams, including sales, marketing, and operations, to ensure seamless wine club operations. - Provide input to improve overall customer experience and satisfaction.

Qualifications:
•  Bachelor's degree in Business, Hospitality, or a related field; and/or 3-5 years related experience.
•  Proven experience in wine club management or a related role in the wine industry.
•  Strong knowledge of wines and the ability to curate appealing selections for diverse tastes.
•  Excellent communication and interpersonal skills.
•  Proficiency in data analysis and experience with relevant tools and software.

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Job tags

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Salary