Associate Marketing Specialist

Location

Laurel, MD | United States

Job description

Association Headquarters Conformance Statement: In the performance of their respective tasks and duties all employees are expected to demonstrate Association Headquarters Core Values: Customer Service, Respect, Accountability, Transparency, Flexibility, Expertise/Innovation and Social Responsibility, Unified Diversity.

LEVEL SUMMARY

The Associate Marketing Specialist position works with Account Executives, Senior Editor, and other Director level positions to deliver exceptional client experiences. The Associate Specialist is responsible for leading and overseeing a portfolio of client accounts while continuing to serve in a support role for the Account Managers, Senior Editor, Account Executives and other Director level positions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The MarCom Associate Marketing Specialist is responsible for all aspects of leading and managing assigned projects. This position reports to the Senior Director of Marketing and works closely with Sr. Leadership roles. The MarCom Associate Specialist helps manage staffing of teams and projects, sharing and training of staff, and management of internal and external MarCom and client expectations.

• Work with MarCom team members and clients to proactively identify and communicate cutting edge trends related to exceptional professional experiences for both AH staff and client partners
• Support senior MarCom staff on assigned clients and/or projects
• Develop and execute growth-focused marketing plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on scope of work which may include:
  • Serve as association spokesperson to the media
  • Compile and publish a weekly informational email to membership
  • Manage email communications using email automation software
  • Develop and manage the process for capturing and converting member prospects through marketing campaigns and communications workflows
  • Maintain content on the website and members-only forum
  • Manage social media platforms, including Facebook, LinkedIn, Twitter, Instagram
  • Coordinate digital advertising efforts including Google AdWords, Facebook ads, LinkedIn, and Twitter
  • Work with Technology Associate to coordinate SEO maintenance efforts
• Serve as the account manager for assigned clients and projects:
  • Monitor, formulate, and present relevant trends and data (to include financial and demographic data) to assigned clients in order to support the decision-making process
  • Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and manage ongoing relationships
  • Write client-facing emails, taking comprehensive notes, and following-up all meetings with succinct next steps and related documentation
  • Keep assigned clients and projects on time and on budget
  • Assist with business development and new business opportunities
  • Make presentations to committees/Boards of Directors as appropriate
• Collaborate with the Senior Editor to edit publications, draft and curate content, and manage account relationships
• Manage vendor relationships to ensure quality deliverables (e.g., graphic design, etc.)
• Learn client industries and oversee industry trends to inform strategic marketing recommendations
• Compile and analyze data to provide insight on key performance indicators and interpret for future marketing activities

· Create and manage marketing budgets

• Proactively stay current on digital media trends and identify new opportunities
• Champion digital best practices and KPIs
• Manage assigned members of the MarCom team and MarCom interns

*This is not meant to be all-inclusive as other duties may be assigned.

MEASUREMENT OF SUCCESS

• Creates strategic recommendations and direction based on client marketing results
• Successfully meets deadlines

• Proactively alerts Supervisors to challenges or concerns related to delivery of service
• Proactively suggests solutions to challenges encountered
• Effectively self-reviews work product and produce limited errors
• Pays attention to detail related to management of relevant databases

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES

Bachelor's degree and 5+ years work experience.

Working knowledge of the following platforms: PagePro, Constant Contact, Smartsheet

Publications and client management experience highly desired.

Association and/or agency experience a plus.

LANGUAGE SKILLS

Ability to effectively communicate both orally and in written form with management, internal and external customers.

REASONING ABILITY

Demonstrate the ability to anticipate and solve practical problems or resolve issues.

PHYSICAL DEMANDS/ WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position may require travel. This may include the ability to drive a car or travel on public transportation such as trains and airplanes.

Individuals may need to sit or stand for extended periods of time; may require walking for periods throughout the day. Requires ability to use a computer, read a computer screen, use of a telephone and other office equipment as it relates to the work. Reaching above shoulder height, below the waist or lifting to move or access materials throughout the workday. Proper lifting techniques required. May include lifting up to 25 pounds for files, presentation equipment/documents and computer printouts on certain occasions.

Vision acuity: duties may require the ability to identify and discern colors accurately, to focus and see both close up and far away.

Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.

Job tags

Salary