Director, Strategy & Investment
Location
Burbank, CA | United States
Job description
About Zenith
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Job Description
Overview:
This position requires a highly motivated person to assist in the day-to-day planning, investment and strategy of a large entertainment account. The Director, Strategy & Investment will be responsible for activating traditional and digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage 4 direct reports.
Role Objectives:
- Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
- Executes high level strategy and holistic management of the media plan development, implementation, and execution
- Identifies key target insights based on client brief necessary for formulating strategic recommendations
- Responsible for managing projects and resources and client communications
- Maintain an in-depth knowledge of the client business
- Understands digital media partners offerings, and showcases marketplace expertise
- Manages flawless fundamentals within team, working knowledge of social, precision, search platform capabilities
- Plays a leading role in all aspects of campaign management including vendor liaison and reporting
- Assist in presentation of data, insights and media to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. digital, mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Assist in project management of custom partner executions
- Be a team player, bringing positivity and passion to every situation
Qualifications
- B.A. or B.S. in Marketing, Advertising or related field
- 8+ years of digital media buying/planning experience
- Experience planning digital campaigns against awareness and acquisition initiatives
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
- Must possess/develop a strong understanding of the entertainment industry across linear and DTC Streaming offerings
- Experience with Prisma and DCM preferred
- Experience with Research tools such as Nielsen, Comscore preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $121,000 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills,
qualifications
, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/5/2024
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