Lawrence Wine Estates Lawrence Wine Estates
Location
Napa, CA | United States
Job description
COMPANY DESCRIPTION
Lawrence Wine Estates supports a growing collection of wine estates in Napa Valley. The collection includes Heitz Cellar, Burgess Cellars, and Stony Hill Vineyards, all wineries with a deep legacy in Napa Valley, as well as four new brands that are anchored by distinct estate vineyards. Since the purchase of Heitz Cellar in 2018, owner Gaylon Lawrence and Master Sommelier and CEO Carlton McCoy have continued to acquire unique vineyards and now seek to launch new brands to realize more fully the potential of more than 600 acres of Napa Valley vineyards. All the estate brands honor traditional wine styles and prioritize natural farming techniques to create pure and balanced wines of the highest quality. Lawrence Wine Estates is actively expanding, creating a fast-paced environment. This endeavor creates a unique work culture where winemaking and vineyard traditions are honored, but the spirit is entrepreneurial. Lawrence Wine Estates works closely with Demeine Estates, the sales and marketing partner for each of the wine estates. General Position Overview: Representing our 6 Napa Valley iconic wineries Heitz Cellar, Stony Hill, Burgess, Ink Grade, Haynes, & Brendel, the Creative Director will serve as a key role on the LWE Direct to Guest Marketing and Sales Team. This critical role supports the DTG marketing initiatives through a variety of deliverables and mediums. Primarily focused on content creation, this role will execute or assist in managing photoshoots, design, and social media strategies across our luxury estate wineries, to tell compelling stories and build meaningful relationships in a thriving community. Responsibilities: • Collaborate with Director of Marketing and LWE Brands to develop & maintain creative direction and strategy across all marketing channels, including e-commerce, print, social media and digital marketing • Oversee all LWE Brands’ content creation both internal and outsourced including photography, video production, design, and collateral • Build and manage creative content calendars for all LWE brands across marketing channels in Monday.com • Build and present creative briefs for marketing strategy and programming including collateral, packaging, and special projects • Oversee design and production of all LWE Brands’ printed and digital materials, packaging, collateral, special projects, etc • Collaborate closely with Marketing Coordinator on executing creative and design projects including print collateral, digital design, labels, and packaging • Assist in managing the marketing communications calendar and strategy • Oversee and manage social media for all LWE Brands including scheduling, posting, engagement, and analytics • Manage creative marketing budget for all LWE brands in collaboration with Director of Marketing and Estate Directors • Participate in all digital creative including web and e-commerce campaigns • Manage and organize digital asset library (Filecamp) for LWE brands • Occasionally may be called upon to work on creative projects for Demeine Estates Qualifications: • ? Minimum of five years’ experience in a marketing role, marketing products in a luxury goods or high-end sales environment (wine industry preferred) • ? Proficient in Adobe suite, Office 365, Capture One, and comfortable working in a virtual networked environment Proficient in label design and packaging • ? Experienced DSLR Shooter • ? Drone experience preferred • ? Knowledge of wines, winemaking and/or wine culture • ? Excellent written and verbal communication skills • ? Experience managing creative agencies and contractors Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to use hands and/or fingers to handle or feel. The employee frequently is required to sit. The employee is occasionally required to stand, walk, climb, stoop, kneel, talk or hear, and taste or smell. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision. Other Requirements: Employee must be at least 21 years of age, have a valid Driver’s License and be insurable by company standards.Receive an email alert when similar new jobs are posted. It's free, fast and easy.
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