Location
Greensboro, NC | United States
Job description
Summary of Position
The Digital Marketing Specialist within our church’s Creative Team is a key role responsible for
developing and implementing digital marketing strategies to enhance our online presence and
engage the community. This position involves managing social media channels, creating and
optimizing email and text content, analyzing digital metrics and good SEO practice, and
implementing good copywriting skills to engage those inside and outside of Mercy Hill. The
ideal candidate will have a strong understanding of the intersection between digital marketing
and the unique needs of a church community, contributing to the overall success of our mission
of making disciples and multiplying churches. Collaborating closely with the Creative Team, this
role plays a vital part in fostering a meaningful and impactful online experience for our church
members and beyond.
Conditions of Employment: Character, Culture, Competencies
*Performance Evaluation – It is understood that the performance for this job will be primarily
measured and evaluated by the Character, Culture, and Competency standards laid out in this
job description.
CHARACTER:
1. Affirms Mercy Hill Church’s Articles of Faith (which are the Baptist Faith and Message
2000).
2. Affirms Mercy Hill’s Church Covenant for Covenant Members.
3. Models the biblical standard of personal conduct and lifestyle that is expected of all
covenant members.
4. Fully participates in the life of Mercy Hill Church as an active covenant member.
CULTURE:
Staff Distinctives
1. We think deeply.
2. We are a hungry staff.
3. We are white hot worshippers.
4. We are fun to be around.
5. We are data driven people.
6. We are going to focus what is primary.
7. We build teams.
8. We see an extreme value in the weekend gathering – disciples are made in rows and
circles.
9. We are a pragmatic bunch of people.
10. We have courageous faith.
COMPETENCIES:
Job Competencies
1. Demonstrate the capacity to work alongside the Communication Director to develop
well-thought-out plans that leverage various online channels effectively. This includes
understanding target audiences, the Mercy Hill brand, selecting appropriate digital
platforms, and outlining a roadmap for achieving specific marketing objectives
2. Analyze key performance indicators such as conversion rates, click-through rates, and
engagement metrics. The ability to use these insights to optimize campaigns and
strategies is essential for achieving optimal results.
3. Possess creative skills to develop engaging content that resonates with the target
audience of the church.
4. Demonstrate strong leadership, effective communication, and excellent organization and
planning skills.
Duties and Responsibilities
1. Social Media Management
– Manage and optimize social media profiles, creating content calendars, and
executing social media campaigns.
– Monitor social media trends and engagement metrics to enhance brand visibility
and audience interaction
2. Copywriting
– Create compelling and persuasive copy for various digital channels, including
website content, blog posts, social media, and marketing collateral.
– Ensure consistency in messaging and brand voice across all communication
materials.
3. Email & Text
– Plan, execute, and optimize email marketing campaigns to nurture leads, engage our
church and those outside, and drive first-time guests.
– Develop and implement SMS and text message campaigns to reach and engage the
target audience.
4. Data Analytics
– Utilize data analytics tools to measure and analyze the performance of digital
marketing campaigns (Google Analytics)
– Provide actionable insights and recommendations based on data analysis to
optimize marketing strategies.
Job Requirements
Previous Experience & Credentials:
– Bachelor’s degree in marketing, Communications, or a related field
– Proven experience in Digital Marketing with a focus on SEO, copywriting, email and
text campaigns, social media management, and data analytics
– In-depth knowledge of SEO best practices, keyword research tools, and web
analytics tools (Google Analytics, etc.).
– Strong copywriting skills with the ability to create engaging and persuasive content
for various digital platforms.
– Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred
but not required.
– Experience planning and executing successful email marketing campaigns and text
message marketing strategies.
– Proficiency in social media management and familiarity with social media analytics
tools
– Analytical mindset with the ability to interpret data, generate insights, and make
data-driven recommendations.
– Excellent communication and collaboration skills
Office Hours and Work Schedule
1. Office Hours: 5 days per week (Monday, Tuesday, Wednesday, Thursday, and Sunday) or
as assigned by supervisor.
2. Holidays: All staff-wide holidays as outlined in the Staff Handbook.
3. Time Off: Consult Mercy Hill Handbook for time off policy.
Organizational Relationship
Communications Director – Primary
Executive Pastor of Worship Services – Secondary
To apply for this job email your details to [email protected]
Job tags
Salary
