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Location

East Lansing, MI | United States

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Job description

Working/Functional Title

College of Law Director of Marketing and Communications

Position Summary

The College of Law Director of Marketing and Communications develops and implements overall internal and external communications and marketing strategies for the College of Law, aligned with the university’s vision, mission, and strategic priorities. This position has responsibility for conceptualizing and overseeing execution of initiatives that reach multiple audiences and helps elevate the college’s reputation among potential and existing students and scholars, constituents, donors, alums, and employers. Builds visibility and brand through digital and print communications, including website, videos, newsletters, social media, publications and other channels and products. Plans and implements content strategy, public relations, brand management, marketing, advertising, graphic/web design, social media, and production. Develops and implements a strategic integrated marketing and communications plan that includes the use of appropriate metrics to gauge performance and guide improvement. Leads staff of professionals with responsibilities of web management, graphic design, writing/editing and technical functions. Partners with internal stakeholders within the College of Law to help promote the diversity, equity, and inclusion mission and Diversity, Equity, and Inclusion Strategic Plan. Shapes the College of Law’s integrated communication and marketing plan by providing strategic counsel through a diversity, equity, and inclusion lens. Oversees the delivery of clear, concise copy for internal and external audiences on a broad range of diversity, equity, and inclusion topics. Implements strategic communications strategies to amplify our diversity, equity, and inclusion messages.

• Management of Communications Office: Provide direction and oversee work, supervising and supporting team of staff, coordinating priorities and projects to achieve communications goals, budget oversight, ensuring brand alignment, and function of college websites.
• Media Communications: To present stories through various activities including content selection, creation & editing: online and print magazines, news, events, web content, videos, advertisements, various brochures, and publications, both print and digital; coordinates design, photography, budget, and printing; research audience interests and responses.
• Developing and executing strategic communications and marketing plans for print and digital work on behalf of Admissions, Advancement, the Dean, and other organizational stakeholders
• Writes/edits copy for internal and external audiences on a broad range of diversity, equity, and inclusion topics. Creates content and edits emails, letters, presentations, scripts, etc., on behalf of the Dean and other organizational leaders. Writes copy as needed for recruitment materials and alumni publications.
• Public Relations and Content Strategy/Marketing: Achieving media coverage & external visibility through news releases, op-eds, interactions with reporters and collaboration with University Communications; oversight of social media and email strategy.

Benefits Highlight:

• Low-deductible health plan available with zero employee premium cost sharing
• Employer paid dental, life insurance
• 10% employer retirement match with a 5% employee contribution
• Voluntary benefits: vision, additional life insurance, pet insurance
• Over 40 paid days off annually (vacation, holiday, personal, personal observance days, winter break and sick time)
• Educational assistance benefits after one year’s service for staff and after five years for eligible dependents
• Benefits are subject to change. Information for these benefits and more available for Support Staff employees at

Remote Friendly Explanation:

• The current College of Law Remote Work Policy states remote work should not exceed two days per week.  Employee may be required to report to the College of Law for onsite meetings/events.  Remote work agreements are continuously reviewed based on office needs, training, and schedules at the discretion of the employer.

Departmental Statement:

Michigan State University College of Law is a diverse and inclusive learning community with roots dating to 1891 when it opened as Detroit College of Law in Detroit, Michigan. It moved to its current East Lansing location in 1995 and remained a private institution until 2020 when it became a fully integrated college of Michigan State University. 

Today, MSU Law has more than 650 students, 55 faculty members, 50 staff members, five librarians, and a world-wide network of some 11,500 alumni. MSU Law operates seven legal clinics overseen by nationally recognized faculty that provide students an opportunity to work on actual legal cases. Additionally, it offers some of nation’s leading law programs in new and emerging legal education, including Intellectual Property and Trial Advocacy, Indigenous Law and Policy Center, the Lori E. Talsky Center for Human Rights of Women and Children, Conservation Law Center, and Animal Legal and Historical Web Center.

MSU College of Law, operating under the principles of its Diversity, Equity, and Inclusion Strategic Plan, is poised to become the state’s preeminent law school, preparing a diverse community of lawyer-leaders to serve diverse communities in Michigan and beyond. It is committed to providing a legal education that is taught by leading scholars in their fields, includes best-in-class experiential opportunities, and helps students graduate without excessive debt.

Unit Specific Education/Experience/Skills

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in English, journalism, public relations, marketing, telecommunications or communications, or a related field; five to eight years of related and progressively more responsible or expansive work experience in news media or media relations or in a field which corresponds to the particular department of employment; or an equivalent combination of education and experience.

Desired Qualifications

• Knowledge equivalent to that which normally would be acquired by completing a master’s degree program in English, journalism, public relations, marketing, telecommunications or communications, or a related field.
• Significant skills or understanding in public and media relations, publication production, video production, advertising, graphic design, social media, communications analytics, or web design.
• Application and demonstration of strong editorial judgement.
• Supervisory experience.
• Exceptional interpersonal skills.
• Excellent oral, written, and digital communication skills.
• Experience working in a higher education environment.
• Experience in the delivery of visual and graphic content and presentations in support of diversity, equity, and inclusion.
• Knowledge of best practices for communication to diverse audiences.
• Experience in the development and implementation of diversity, equity, and inclusion strategy and action plans. 

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials

• Cover Letter
• Resume
• At least three professional references with one preferably being a recent, former, or current supervisor.

Work Hours

STANDARD 8-5

Website

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Bidding eligibility ends March 5, 2024 at 11:55 P.M.

About Michigan State University

Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.

Connections working at Michigan State University

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