Location
Clearwater, FL | United States
Job description
Compensation:
$90,000 - $120,000
Overview: If you're a marketing pro who lives and breathes epic events and witty marketing campaigns, we want you on our team!
My client is looking for a results-orientated creative Marketing Manager to help drive demand generation for the business. We need someone who can strategize like a boss, plan with obsessive attention to detail, and rock the role of brand ambassador. This role will partner with Marketing and Sales leaders to collaborate on an efficient plan to achieve pipeline targets through a diverse mix of lead generation channels.
This is a hybrid role that will require two days in the office. Remote candidates not based in Tampa will be considered based on experience.
Responsibilities:
- Develop comprehensive B2B multi-channel demand generation strategies covering the entire marketing and sales funnel (TOF/MOF/BOF), including awareness, lead generation, and nurture campaigns.
- Manage all phases of integrated marketing campaigns including campaign strategy planning and scheduling, budget planning and tracking of expenses, creative and production timelines, consolidating and reporting marketing campaign performance metrics/effectiveness, and driving improvements
- Manage the creation and execution of digital/automated lead nurturing campaigns paths that include lead scoring, list segmentation, testing, and analytics
- Develop strategies to personalize, optimize and accelerate the buyer's journey through nurtures, content, website personalization, targeted programs, etc.
- Manage and optimize paid ads spend across various platforms to maximize ROI.
- Optimize the lead nurturing process and conversion rates at each stage of the funnel. Identify bottlenecks and opportunities for improvement, implementing strategies and tactics to increase lead-to-opportunity and opportunity-to-close conversion rates.
Qualifications:
- Minimum 5 years' experience in Marketing or Marketing Communications
- Encouraged, 3+ years of experience in B2B SaaS marketing
- Excellent verbal and written skills
- Highly creative
- Knowledge of the digital and offline marketing landscape and how they interrelate
- Demonstrated experience with marketing campaign planning and best practices
- Experience in developing and launching marketing campaigns on time and on budget\
- Experience with marketing automation platforms, such as HubSpot
- Up to 20% travel for events
- Must have B2B experience
- This is a hybrid role that will require two days in the office. Remote candidates not based in Tampa will be considered based on experience.
Job tags
Salary
