Location
Carlsbad, CA | United States
Job description
Job Description:
Product Manager - Bracing & Supports Division
We are seeking a talented and driven Product Management professional to join a winning team working with market leading products in the orthopedic medical device industry!
Product Managers are responsible for assisting to develop and implement marketing plans relating to a group of product lines, including developing materials and following processes required for product launches, product line maintenance, promotions and messaging, production planning, and field sales tools. Product Managers are technical experts in their product lines.
Essential Duties and Responsibilities:
Product development
- Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
- Utilizes market research to properly inform strategy for product commercialization
- Develops business cases and presents to senior leadership team
- Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the salesforce
Product line management and strategy
- Acts as subject matter and product expert for portfolio
- Supports program development initiatives by providing insights related to VOC and market trends
- Collaborate with sales teams to define customers needs and workflows
- Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market and surgical trends
- Develops and manages relationships with KOLs
- Provides monthly product forecasts to operations to support inventory planning
- Assists in annual strategic planning process
Promotions and channel support
- Own the development and execution of a product category marketing strategy
- Develops and executes annual marketing plans to meet revenue growth expectations
- Utilizes various communication channels to promote, position, and message to all customer stakeholders
- Develops marketing collateral, social media content, and advertising campaigns to drive portfolio growth
- Develops sales support tools in collaboration with sales operations team
- Assess market and competitive landscape to inform strategic planning process
- Supports sales training team to educate new sales representatives on product portfolio
- Works cross-functionally with other business units to promote comprehensive continuum of care
- Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
- Utilizes MEX process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
- Maintains list pricing and field discount guidelines
- Attends and supports industry events
Other
- Special projects, such as researching trends, developing reports, and other projects as required from time to time.
Education
- BA/BS Degree in Business Administration, Marketing, Engineering, or related field.
Experience
- 3+ years in product management, marketing, sales, or clinical support experience
- Experience with medical device or orthopedics strongly preferred
Travel Requirements
- This role requires travel by car and plane
- Up to 35% annual travel
Skills and Abilities
- Capacity to analyze problems and develop solutions.
- Organized with good attention to detail.
- Strong verbal/written communication and good interpersonal skills.
- Ability to handle multiple tasks effectively and consistently meet deadlines.
- Computer skills - proficiency with Microsoft Office (Outlook, Word, Excel, and PowerPoint)and other computer-based tools
ABOUT ENOVIS
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company's extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond.For more information about Enovis, please visit .
EOE AA M/F/VET/Disability Statement
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.
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