Location
Fort Myers, FL | United States
Job description
OVERVIEW: The Regional Marketing Manager is responsible for analyzing market, contact (prospect and customer), inventory, and brand trends to develop actionable marketing plans for stores within the assigned region. Integrated planning and collaboration with the Regional President, Store Managers, and the Director of Marketing is key to success. The Regional Marketing Manager will lead, plan, coordinate, and successfully execute region-wide marketing initiatives.
KEY TASKS: - Analyze market, contact (SQL, engagement, interest), inventory (available, order, engagement, interest), brand (company and competitive), and store (location and competitive dealers) trend data
- Develop actionable marketing plans (monthly and quarterly) for the region and stores.
- Measure marketing plan results (KPI’s) and effectiveness while recommending adjustments (monthly and quarterly) at both the region and store levels.
- Collaborate and effectively communicate needs and plans between all key stakeholders.
- Lead and approve store marketing plans.
- Work directly with the Team Support Marketing Team and assist with the local and national marketing and branding efforts.
- Hold region and stores accountable to uphold Brand/Retail standard marketing guidelines.
- Collaborate national marketing efforts with stores.
- Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials utilizing Team Support (corporate) marketing team, and track marketing promotions
- Assist the Regional President in the planning, developing and coordinating of all marketing strategies and plans
- Interface with the locations within the assigned region to identify marketing and sales opportunities and resolve potential issues.
- Maintain strong vendor relationships with various marketing partners.
- Conduct analysis of potential marketing programs, market research and industry competitive information analysis.
- Responsible for being current on publications and industry-related information that impacts company marketing position, image, and competitiveness.
- Boat Show planning and coordination with Regional President, Store Managers and Team Support.
- Coordinate regional Getaways!, Demo Days and OEM Campaigns
- Coordinate regional sponsorship for events.
- Coordinate regional service and marina campaigns where applicable.
- Relay local requests for marketing materials to Marketing Team.
- Allocation of OEM & MarineMax POP.
- Work closely with store marketing and event coordinators to implement marketing plans and ensure online inventory meets quality standards.
KEY SKILLS AND REQUIREMENTS: - 5+ Years Direct Marketing Experience (Including Digital Marketing)
- Bachelor’s degree Required in Related Field
- Strong Analysis, Planning, and Execution Skills
- Strong Business, Technical, and Change Acumen Skills
- Exceptional Communication, Interpersonal, and Relationship Skills
- Strong Technology Tool Skills and Experience
- Strong Experience and Drive to Work in Fast Paced Environment with Aggressive Deadlines and Continually Adjusting Demand
- Creative Mindset for to Deliver Innovative Solutions and Work through Complex Opportunities
- Experience Working Independently and Effective Collaboration Between Multiple Stakeholders
- 3+ Years CRM System Hands-on Experience
- 3+ Years Data Analysis Hands-on Experience
- 5+ Years Microsoft Office Tools Hands-on Experience
- Strong Social Media Skills – Operational and Tools
- Additional Responsibilities as Needed for the Continued Growth of the Business
- Travel Required (50%)
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Job tags
Salary
