North Atlantic Networks LLC
Location
Massachusetts | United States
Job description
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Your responsibilities:
Study company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases, and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Proven experience as a Product Marketing Manager, Brand Manager, or similar role
Background in design and copywriting is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
Degree in Marketing, Communications, or a similar field
NAN offers the industry’s leading culture and compensation/benefits package, which includes:
• Competitive salary
• 100% employer-paid Medical, Vision, and Dental insurance for employees
• Paid company holidays, unlimited PTO (with minimums – to enforce our anti-stress culture)
• Wellness Stipend
• Sabbatical Leave
• Work from anywhere policy (some restrictions apply)
• Retirement plan, with employer contributions
• Training and certification-based raises
For more than 25 years, North Atlantic Networks (NAN) has been actualizing the harmony of advanced cybersecurity and digital transformation. Fortune and Global 500 companies, government agencies, and the world's most regulated industries trust NAN to safeguard their teams, devices, and information. NAN's domain expertise in the intersection of networking, IT, and emerging technologies informs a holistic security approach addressing all vectors of the attack surface.
As part of this discipline, NAN's expertise looks outwardly to each client and the unique factors that drive their operations. Through this visibility and commitment to Customer Success, NAN makes the adoption of technologies seamless into the security fabric of organizations of all sizes.
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