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Location

Ypsilanti, MI | United States

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Job description

Title: Associate Director of Enrollment Marketing

Employee Classification: AP - Administrative Professional

Pay Grade: AP MGIL1

Division: Enrollment Management

Department: Admissions Internal Operations

Campus Location: Main Campus

General Summary

The Associate Director of Enrollment Marketing at EMU will strategically communicate with assigned populations, coordinating efforts under the guidance of the Director of Enrollment Marketing. This role involves cultivating an inquiry pool, influencing yield, and engaging prospects through targeted communications and outreach efforts.

Principal Duties and Responsibilities

• Develop, lead, and engage in strategic planning activities to recruit and enroll new students.
• Develop and implement operations, policies and procedures, and admission guidelines.
• Serve as a resource to staff, providing direction on policies and procedures and resolving problems.
• Participate in department meetings and functions; serve as liaison with other departments.
• Conduct admissions research and data analysis regarding new student recruitment and enrollment of new students per population assigned.
• Prepare reports and analyses of admissions activities and results. Oversee the recruitment travel schedule.
• Coordinate all programmatic and recruiting publications and website development.
• Oversee various recruiting activities and projects.
• Work with systems team to continue to evaluate and implement new technologies which will give EMU a competitive advantage in the marketplace.
• Adhere to any and all NCAA, Mid-American Conference, and Eastern Michigan University policies, rules, regulations, and operational procedures.
• Responsibilities include development and implementation of a targeted Marketing and Communications plan for the Office of Admissions, overseeing the development of messages and marketing consistent with the University's goals and public relations guidelines.
• Research, develop, enhance, and evaluate special programs directly related to the Office of Admissions and collaborate with a wide variety of offices and academic departments campus-wide.
• This position works closely with external agencies, the Division of Communications, and the senior leadership in Enrollment Management to ensure that successful marketing campaigns and strategic communications - both print and digital - are effected efficiently and productively.
• Perform related department duties as required.

Minimum Qualifications:

Bachelor's degree in public relations, training/development, student affairs, counseling, business administration, educational leadership, or related field is required. 

Five years of administrative experience in admissions or related fields is required.

Demonstrated experience managing an operation is required. Strategic planning skills are necessary.

Demonstrated public speaking and writing skills are necessary.

Experience working with student information systems and web-based recruiting initiatives is necessary.

Knowledge of EMU's academic programs and experience with diverse student populations.

Preferred Qualifications:

Master-level degree preferred.

Experience with graduate, non-traditional, and international students is preferred.

Appointment Percentage:

100% 

About Eastern Michigan University

Since its inception, Eastern Michigan, first as a Normal School, then as a College and finally as a University, has grown and developed to respond to the ever-changing needs of society. Over the years, EMU has educated thousands of sons and daughters of Michigan, the nation, and the world. The University currently serves 23,000 students who are pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 200 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Health and Human Services; Technology, and its graduate school. Eastern Michigan's exceptional faculty, students and alumni include CEOs from major businesses; a National Student Teacher of the Year, National Teacher of the Year, numerous Fulbright Scholars and Milken Family Foundation National Educators award winners; and several Michigan Teachers of the Year.

Connections working at Eastern Michigan University

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