Gatorworks
Location
Baton Rouge, LA | United States
Job description
PPC Specialist
Gatorworks is hiring another team member in our rapidly growing Digital Marketing Department. We are seeking a candidate who can drive traffic and conversions efficiently while strategically positioning clients.
You will be tasked with helping clients improve their online marketing outcomes through Google Ads, Meta (Facebook) Ads, LinkedIn Ads, and other systems. We’re looking for people who are passionate about digital marketing and want to learn something new daily.
This position can be in-house, hybrid, or fully remote.
Primary Responsibilities:
Building and managing Pay-Per-Click (Google Ads, social media ads, etc) campaigns and accounts
Pacing of Pay-Per-Click budgets
Building and managing landing pages for campaigns
Optimizing and troubleshooting Pay-Per-Click campaigns
Resolving questions/concerns from clients related to Google Ads, Meta (Facebook) Ads, Linkedin Ads, etc.
Building campaigns and audiences for Meta (Facebook) Ads and LinkedIn Ads
Implementing conversion tracking for Google Ads and other Pay-Per-Click systems
Conversion rate optimization for priority clients
Reporting on Pay-Per-Click implementation, optimization, and results
Providing strategic input to Account Managers as needed
Provide support to other areas of Digital Marketing as needed (ie. social media copy, PPC copy, emails, etc.)
Minimum Qualifications
Experience working in the digital marketing industry and understanding of client business needs.
At least 2 years of hands-on experience in Pay-Per-Click.
Associate or Bachelor degree in marketing, communications, digital advertising, or related field.
Superior organizational and time management skills, as well as attention to detail.
Proven experience formulating and driving successful digital strategy or digital advertising plans.
Exceptional verbal, written and interpersonal communication skills with experience working with all levels of an organization.
Ability to identify, articulate, and defend insights and recommendations to our digital marketing team.
Aptitude for uncovering and analyzing clients’ spoken and unspoken goals and needs.
A positive, can-do attitude.
Bonus Points:
Proficient in creating, interpreting, researching, and using insights from Google Analytics.
Skill with email marketing, social media marketing, and/or content marketing.
Google Analytics GA4, Google Ads, Hubspot, or related certifications.
What You’ll Get:
Great work-life balance.
Competitive base salary and bonus/commission structure depending on experience.
Full benefits including health insurance.
Additional benefits including life insurance, long-term and short-term disability.
Competitive 401(k) retirement matching.
Paid holidays and vacation.
Paid day of service for a non-profit of your choice.
Matching financial contribution to a non-profit of your choice.
Regular company social events.
Being part of a rapidly growing business and team.
Fully-renovated, brand new office only an hour from New Orleans, LA.
About Gatorworks
Gatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic website design and digital marketing services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. Every team member has the opportunity to contribute to the project, and our unique insights lead to a more powerful and strategic end-product.
While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work/life balance and often have outings as a team.
Gatorworks is an equal opportunity employer.
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