University of Kansas
Location
Lawrence, KS | United States
Job description
Enrollment Management (EM) is a key partner in helping the institution meet its mission and strategic goals. EM is comprised of the following units: EM Shared Services, Enrollment Marketing, Financial Aid & Scholarships, Graduate Admissions, Student Lifecycle Technology, Undergraduate Admissions, and the University Registrar. We are committed to working in an intentional, data-informed, forward-looking, and collaborative manner to implement a comprehensive enrollment strategy.
Enrollment Marketing & Communications (EMC) works collaboratively with academic leadership and the University's marketing professionals to create a marketing strategy that is consistent with the University's overall brand and that supports the institution's Strategic Enrollment Plan. EMC bears primary responsibility for the execution of that strategy. A strong relationship with central KU Marketing is essential to ensure alignment with the overall institutional brand and marketing strategy. The Director reports to and serves at the pleasure of the Vice Provost for Enrollment Management, with a dotted line relationship to the University's Chief Marketing Officer. Operating within an enrollment management model, this position will initiate, develop, plan, strengthen and implement innovative processes, technology enhancements and best practices with a continuous improvement mindset to facilitate student recruitment, retention, and graduation. The director is a highly visible department leader, supporting an extensive group of internal and external stakeholders. Beyond the internal offices within EM, external stakeholders include, but are not limited to: Academic Success, academic units, Alumni, Athletics, Endowment, Jayhawk Global, Marketing, and Student Affairs. The incumbent must have effective communication, marketing, and team-building skills. The University's strategic plan, Jayhawks Rising, specifically has "Increase Enrollment" as one of its objectives. KU has experienced significant enrollment growth the past two years and is interested in sustaining that growth despite forecasted demographic shifts, college going rate declines, and high school graduate headcount reductions. Establishing this unit is an intentional and substantial investment by the institution with the understanding that recruitment marketing is vital to sustaining enrollment. The director will have the opportunity to shape this newly created organization to achieve these key priorities: define the unique value proposition of KU from a recruitment perspective, create a strategy to communicate the value of a college degree, evaluate current recruitment marketing initiatives, develop a parent/care-giver engagement strategy, and produce differentiated marketing strategies for key market segments.Job tags
Salary
