Web Analytics Specialist

Location

Venice, FL | United States

Job description

Are you passionate about Digital Marketing and looking for a young and dynamic environment to challenge your skills? Join our marketing team! We are looking for a Web Analytics Specialist responsible for implementing tracking for custom websites and e-commerce, data analysis, and monitoring business insights.

Responsibilities:

Installation of various tracking tools via Google Tag Manager (including Google Analytics UA and 4, Yandex Metrika, Hotjar, Facebook Pixel, Criteo);

Setting up and managing reports in Google Data Studio that cross-reference different data sources (including Google Analytics, BigQuery, Google Ads, Search Console, Supermetrics);

Detailed analysis of metrics related to digital activities and commentary on performance;

Management of research and development activities with defined budgets, training for the team, and standardization of adaptation works imposed by tool updates or new features to be tested;

Specialist consultations for the search of custom ad hoc solutions based on the needs declared by clients in the contract definition phase;

Ability to perform advanced tests related to Web Analytics implementations aimed at identifying any tracking issues related to websites or platforms.

Requirements:

Degree in Marketing, Computer Science, or scientific subjects (Statistics, Mathematics, and similar);

Experience in the role; Knowledge of Google Analytics;

Teamwork and problem-solving attitude, curiosity, and a desire to have fun.

Job tags

Salary