Disney Entertainment Social Audience Development Intern, Summer 2024
Location
Burbank, CA | United States
Job description
Job Summary:
About the Role & Team
Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We at The Walt Disney Company get to be stewards of global brands with a rich legacy of innovation, entertainment, and creating lifelong memories for audiences spanning generations. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for!
Ready to help shape how the Disney brand connects with and creates for its vast audience?
The Disney Entertainment Brand & Editorial Team oversees social programming and audience engagement for @Disney and @DisneyPlus. The team is accountable for content development, curation, and publishing; brand campaign planning; strategy; and operations for @Disney, @DisneyPlus (domestic and international), @MickeyMouse @MinnieMouse and @TheDisneyPrincesses, and Disney.com across digital and social platforms.
Our team prizes collaboration and proactivity, and works cross-functionally with many other teams across the enterprise. We are on the lookout for a dynamic and motivated Social Audience Development Intern to join our team. If selected for this role, you will report to the Director, Social & Programming.
What You Will Do
As our intern, your role is all about gaining valuable insights into our audience and helping to translate that insight into creative opportunities. You will:
- Use data insights tools, reports, and industry research to develop an understanding of @Disney and @Disney+ social audiences
- Recommend content opportunities and campaign activations that will connect with the audiences
- Document findings and recommendations
- Continually assess the social landscape for content and behavioral trends
- Form strategic business recommendations based on industry research and data analysis.
- Assist with day-to-day operations, data entry, and documentation tied to long-term projects for the brand.
- Assist with content posting and assist the team coordinators, managers, and specialists as needed
- Participate in brainstorms and team planning sessions as needed
Required Qualifications & Skills
- Data-driven with a strong curiosity, a desire to learn, and a passion for creativity and innovation.
- Ability to translate insights into creative output.
- Ability to multitask and work proactively in a fast-paced environment.
- Strong project management skills and ability to manage multiple projects and workflows.
- Strong analytical skills and attention to detail.
- Willingness to take initiative and follow through on projects.
- Positive outlook and a great teammate.
- Interest and curiosity in market research with a passion for analysis.
- Strong communicator with the ability to collaborate across various teams.
- Proficient in Google Docs, Google Drive, Word, Excel, and Keynote.
- Availability to travel to Anaheim during the week of 8/9-8/11 for D23 event planning and execution.
Preferred Qualifications
- Previous internship and/or work experience in audience development or audience analytics or related field.
- Knowledge of Airtable
- Familiarity with Sprinklr
- Experience working with multiple collaborators to carry projects across the finish line
Education
Undergraduate students in their senior year (or recently graduated within the past six months) pursuing a bachelor's degree in public relations, media, communications, or related field.
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements:
- Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
- Be at least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or Disney College Program
Additional Information
- The approximate dates of this internship are June 2024 through August 2024
- Able to be fully available for the duration of the internship, 40 hours each week
- Able to provide own housing for the duration internship program in the Burbank/Glendale, CA area
- Able to provide/have reliable transportation to/from work
The pay rate for this internship in California is $21.70 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit:
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