---

---

Location

Danbury, CT | United States

---

Job description

Job Title:	Demand Marketing Specialist
Department:	Marketing
Reports to:	Marketing Manager

Owl Cyber Defense is a leader and trusted partner in cyber security. We deliver solutions that protect and connect the world’s most critical networks. Owl’s product lines of cross domain, data diode, and portable media solutions provide the strongest available security checkpoints for threat prevention and secure data availability. Our in-depth expertise in security engineering at the operating system level enables us to help government and commercial customers meet ever-evolving cyber security threats.

Job Summary:

Owl is seeking a part-time/contract Demand Marketing Specialist to assist in the development, execution, and measurement of Owl’s demand generation and market awareness campaigns. The ideal candidate has a proven background in campaign strategy, content development, and automation, a thorough knowledge of digital marketing techniques and tools, and a creative spark with a keen eye for detail. This role will take a hands-on approach to drive brand visibility and lead capture, absorbing and communicating brand and product value using a variety of creative, measurable, digital and analog approaches to government and commercial markets. In addition, the Demand Marketing Specialist will act as administrator for all social media activity and perform KPI measurement and regular reporting on campaigns, primarily through HubSpot reporting and dashboards.

Essential Duties and Responsibilities:

• Campaign Development
  • Leverage brand messaging to develop creative multi-channel use case-based campaigns.
  • Create campaign timelines, organize deliverables, and set KPIs.
  • Identify and parse paid campaign audiences according to known buyers/personas.

• Campaign Execution
  • Assign and align campaign deliverables to key dates and events.
  • In conjunction with design team, create engaging, original email, social, advertising, and media/PR content.
  • Design automation to schedule and send campaign content.

• Campaign Measurement
  • Create campaign dashboards to maintain visibility across all campaign elements.
  • Track and adjust campaigns as necessary according to KPIs.
  • Create and review a regular cadence of reports with leadership.

• Social Media (LinkedIn & X)
  • Curate posts and build engagement, ensuring quality and consistency, to build follower base.
  • Research & identify influential groups, companies, people to follow & engage.
  • Comment, like, and share on relevant posts from Owl followers and influencers.
  • Monitor social media metrics and prepare monthly reports.

• Other activities as appropriate/time allows.

Requirements/Qualifications:

• 3+ years in campaign strategy, content development, and automation.
• Knowledge of HubSpot, WordPress, and Google marketing tools.
• Established knowledge of digital marketing analysis and reporting.
• Ability to self-motivate, multi-task, prioritize, and adapt and thrive in an agile team environment.
• Obsessive attention to detail and a positive, can-do attitude.
• Strong research, analytical, and creative problem-solving skills.
• Excellent verbal and written communication skills.

About Owl Cyber Defense Solutions, LLC
Owl Cyber Defense Solutions, LLC is a fast-growing cybersecurity solutions company, holding a firm leadership position in network security and secure information transfer. It is a privately-owned US company with offices in Columbia, MD, Danbury, CT and Morrisville, NC. For more information, see .

Owl Cyber Defense is Proud to be an Equal Opportunity /Affirmative Action Employer.

---

Job tags

---

---

Salary