Digital Marketing Specialist
Specialty Restaurants Corporation: Jobs
Location
Costa Mesa, CA | United States
Job description
Company Overview:
Specialty Restaurants is a leading player in the hospitality industry, dedicated to delivering exceptional dining experiences across a diverse portfolio of restaurants. With a legacy of culinary excellence spanning many decades, we are committed to innovation, quality, and unparalleled service. Our restaurants are renowned for their unique concepts, delectable cuisine, and inviting atmospheres.
Named one of the Top 200 Restaurant Groups by Nation’s Restaurant News, our restaurant group is big enough to provide tremendous growth opportunities, yet nimble enough that you can make a difference and your voice will be heard. Be part of a unique, innovative, thriving restaurant group that is known for having “The Hottest Cocktail Spot” – Eater LA, two locations listed in Yelp 100’s “Most Romantic Restaurants”, and three of the “Top 100 Independent Restaurants” in sales in the USA – Restaurant Business.
Our mission at Specialty Restaurants is to consistently deliver a 5-star experience for our teams, guests, partners and community. Join us in shaping the future of dining!
Pay: $65000 - $75000 / year
Position Summary (on-site): As a Digital Marketing Specialist, you will be at the forefront of our marketing efforts. You will play a pivotal role in promoting our diverse restaurant brands, engaging our guests, and strategically driving growth through various digital channels. You will work collaboratively with our restaurant teams and support center departments. If you're passionate about creating compelling digital campaigns and have a flair for all things digital marketing, we want you to be part of our dynamic team.
Benefits: - Competitive compensation + bonus potential
- Lifestyle Spending Account benefit, which supports you and your family in numerous ways such as through gym memberships, child care, student loans & more!
- Comprehensive health insurance plans that include substantial medical, dental and vision options
- 401k with annual employer match
- Employer paid life insurance
- Variety of supplemental benefit plans
- Health Savings Account
- Monthly dining reward dollars to use at various company locations
- Paid vacation
- Paid/floating holidays
- Bereavement Pay
- Lunch provided every Monday-Wednesday at corporate office
- Work from home Fridays
- Education Assistance Program (EdAP) for hospitality related education growth
- Employee Assistance Program (EAP) to assist with work life balance
- Employee Referral Program with payouts up to $4,000 each for qualifying management positions
Responsibilities: - Digital Strategy: Develop and execute comprehensive digital marketing strategies that align with the company's goals and objectives.
- Content Creation: Generate engaging and high-quality content for websites, social media platforms, email campaigns, and other digital channels.
- Social Media Management: Manage and grow our social media presence, including creating content calendars, posting, and engaging with the online community.
- Email Marketing: Create and execute email marketing campaigns, including newsletters, promotions, and event announcements.
- SEO & SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to increase online visibility and traffic.
- Analytics: Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
- Online Reputation Management: Monitor and respond to online reviews and comments to maintain a positive brand image.
- Collaboration: Work closely with cross-functional teams, including graphic designers, web developers, and marketing managers, to ensure cohesive and effective digital marketing campaigns.
- Stay Updated: Stay current with digital marketing trends, emerging technologies, and best practices to continually enhance our digital presence.
Qualifications: - Bachelor's degree in Marketing, Digital Marketing, or a related field highly preferred.
- Minimum 2 years' experience in digital marketing, preferably in the restaurant or hospitality industry.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
- Strong written and verbal communication skills.
- Creative mindset with the ability to develop engaging content.
- Analytical skills to interpret data and make informed decisions.
- Familiarity with SEO and SEM best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
Disclaimer: The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.
Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law. All job offers are contingent upon successfully passing of a background check.
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