Digital Marketing Manager
Location
Bolingbrook, IL | United States
Job description
Overview:
Reporting directly to the Brand Marketing Manager, the Digital Marketing Manager will play a pivotal role in steering the digital transformation of Beko North America, with a primary focus on website management. This key position entails defining and executing the digital marketing strategy, with a keen emphasis on optimizing the Beko and Blomberg websites to enhance user experience and drive engagement.
About Beko:
Beko is the US-based subsidiary of Arçelik, a global home appliances company. With a strong focus on delivering high-quality and innovative products to its customers, Beko offers a wide range of appliances, from refrigerators and dishwashers to washing machines and dryers. As a company committed to the principle that healthy living is only possible on a healthy planet, Beko has earned numerous accolades, including the EPA's highest honor for energy efficiency for seven consecutive years, and the Good Housekeeping 2023 Sustainable Innovation Award in the Smart Sustainable Home Appliance and Conscientious Home Gear categories.
Duties and Responsibilities:
Website Management:
- Develop and implement strategies for optimizing website performance, prioritizing user experience, and engagement for Beko & Blomberg websites.
- Plan, create, implement, manage, monitor, and update websites. Manage website content using a CMS, ensuring accuracy of product numbers, descriptions, and procedures, and that images are properly sized, named, and tagged.
- Define, test, optimize, and launch SEO programs to improve website visibility, and monitor and report on website traffic, site performance, and engagement levels.
- Manage the third-party relationship for website development and design. Work with global teams for website and digital communications and prepare marketing presentations and reports when necessary.
- Ensure the website complies with the appropriate laws and regulations and keep the website's domain and hosting registration current.
- Assist Brand lead in overseeing the key retail partners' digital ads, collaborating to optimize brand's online presence, and implement effective digital strategies.
- Assist in conducting a thorough review process for digital mediums, including the brand's and retail partners' websites, ensuring end-to-end evaluation and continuous improvement in alignment with strategic objectives.
Email Marketing:
- Coordinate end-to-end email processes, including campaign setup, scheduling, testing, deployment, and maintenance of email calendars for various audience groups.
- Lead the review management process and plan & execute full-funnel activations to enhance the review process across brand and dealers' websites.
Digital Advertising:
- Possess experience in media planning & buying, contributing to the development and implementation of paid media strategies across various channels.
- Coordinate and execute digital advertising campaigns with vertical and horizontal media outlets, as well as trade organizations.
Performance Analysis:
- Analyze and report on the performance of website-centric paid media campaigns, providing insights for continuous improvement.
- Analyze and report on the overall performance of paid media campaigns.
Budget Management: Track budget, obtain proof of work and tracking backup invoices to assist in effective budget management.
Requirements
Qualifications:
- Bachelor’s degree in marketing, digital marketing, or a related field.
- Minimum of 3 to 5 years of experience in managing corporate websites ideally B2B and B2C.
- Experience of admin level ownership of tools and CMS platforms; ideally Adobe Experience Manager (AEM). Shopify experience is a nice to have,
- Solid understanding of analytics tools such as Google Analytics, Google Tag Manager, Google Console and web experimentation tools and using insights to make data led decisions.
- Strong knowledge of SEO best practice and platforms to support optimization.
- Experienced in working with content editors and backend developers.
- Analytical competence, problem-solving skills, results-oriented, and strong time management skills are required.
- Must be able to multitask and work well under tight deadlines
- Sponsorship is not available for this role.
Job tags
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