Campaign Manager

Location

United Kingdom | United States

Job description

Role: Campaign Manager

Department: Marketing

Location: London/WFH

Job Type: Full-time

Company Overview

We strive to consistently deliver beyond our client’s and employee’s expectations, providing world-class service and market-leading technology solutions. We have combined our collective expertise over 23 years to deliver on our client’s business objectives backed by 25+ industry awards, 100% organic revenue growth since 2019, 60%+ 3-year headcount growth with 250+ clients across the world.

We are more than just an IT company, we are a community that is fuelled by trust, agility, and excellence. We believe in investing in our people, nurturing talent, and fostering a culture that is both empowering and collaborative. Come and join Team Cisilion, where our commitment to our people and our values creates an environment where you can thrive.

The Role

Be at the centre of digital innovation: work directly with market-leading brands to deliver impactful and innovative content experiences to customers and prospects. We offer a great opportunity for someone with enthusiasm, a positive attitude, a keen interest in digital technology and a willingness to learn.

Working alongside the Head of Marketing to produce award-winning innovative multi-touch campaigns to deliver leads to the sales team and drive pipeline. You will be working as part of the marketing team to manage Cisilion’s inbound and outbound marketing campaigns in line with company strategy and budgets.

You will need to drive and increase MDF funding, while managing relationships with agencies to successfully deliver the approved campaigns. Success will be measured by the number of marketing qualified leads (MQLs) generated and ROI against the spend of marketing funds.

This role includes full ownership of marketing tools and processes, e.g. Hubspot and Netsuite. Innovation and refinement of processes to improve lead flow, data quality, and opportunity tracking is an essential part of this role to be able to demonstrate lead ROI.

For campaigns to be successful client references are essential. A critical element of success within this role is driving case study pipeline and production. You will be expected to deliver video/written case studies, quotes/references, and internal project snapshots against set monthly/quarterly KPI’s.

Candidate Profile

· Experience in project managing marketing campaigns in a B2B environment – across multiple channels driving pipeline and impressive growth.

· Obsessed by lead management and conversion - transform how we manage track and convert leads- challenge process- Innovate new ways of working to maximise client growth and acquisition.

· Must have a passion for creative writing, the ability to translate deep technical Information Into digestible, engaging, human copy.

· Commercially minded sales driven revenue marketer, who must be an energetic, passionate, personable, and keen networker.

· Enthusiastic, self-motivated, and tenacious; enjoys taking ownership for projects and seeing them through to completion.

· Highly organised; the ability to successfully organise people and projects to meet tight deadlines and complete several projects at once is vital. Must be conscientious with a good attention to detail – especially when working under pressure.

Key Tasks

Main Responsibilities:

· Devise partner and strategic marketing campaigns with a focus on demand generation activities; inbound and outbound tactics involving a mix of channels: website landing pages, thought leadership content, blogs, collateral, events etc.

· Transform, own, and drive lead management process to measure the successful delivery of campaigns through analytics and reporting of leads, interactions, and ROI. Adjust campaigns, if appropriate during their lifecycle; apply any lessons learned to future campaigns.

· Devise creative copy to execute human campaign copy that engages audience and drives successful multi-touch campaigns.

· Ownership of marketing tools and processes, e.g. HubSpot and Netsuite – provide user training for sales as required. Ensure data is regularly cleansed/imported and handled in accordance with data protection regulations (the GDPR). Innovate processes for effective reporting.

· Own and drive case study pipeline and production - video, written, quotes/ references internal project snapshots. Promote these case studies within end user press & industry specific publications raising our profile in our target sectors.

· Build strong relationships with other departments, subject matter experts and vendor marketing contacts to ensure campaigns showcase the latest tech and Cisilion offerings to attract net new and retain clients.

· Create content using Adobe Creative Cloud for landing pages, social posts, advertising artwork. Ensure all campaign content is approved from a technical perspective and in line with brand guidelines.

· Effective management of any assigned budgets; maintain cost tracker and follow finance procedures for raising purchase orders, invoicing against work completed, and submitting necessary forms to set up new suppliers, as required. Measure marketing development funds (MDF) accrued vs. spent and submit claims within deadlines.

· Work with vendor/business managers and Events Exec to submit plans and request marketing funds for events & webinars within deadlines; collaborate with vendors to ensure synergy throughout campaign messaging.

· Work with Events exec to manage customer events timeline and decide appropriate date for event/webinar in line with campaigns.

· Own campaign social media strategy – posting campaign content working with digital exec.

Key Skills

· Experience in IT Reseller, MSP or Distributor managing multiple multi-touch digital campaigns.

· Exceptional organisation and communication skills; a true go getter that can drive lead generation and manage high-impact marketing campaigns that drive client acquisition.

· Strong analytical and quantitative skills – must have the ability to analyse and derive meaning from data which you will then translate into actionable changes. Power Bi expertise preferred.

· Passionate about marketing & technology – able to dive in and use innovative, next generation platforms and tactics to tell our story.

· Flexible working attitude, prepared to go the extra mile when required, such as putting in extra hours to meet deadlines, travelling to attend events & meetings, as necessary.

· Commercially minded with good common sense to ensure we get best value for money from our suppliers.

· Excellent written and verbal communications and organizational skills with a high attention to detail.

· NetSuite / CRM / HubSpot experience on system integration to deliver full lead lifecycle reporting.

· Degree in relevant area (Marketing, Events, English, Business, Media or PR).

Job tags

Salary