Marketing Lead

Location

Nottingham | United Kingdom

Job description

The Opportunity

This is an opportunity to make a positive impact within the NHS for an organisation who play a crucial role in sourcing, delivering and supplying healthcare products, services and food for NHS trusts and healthcare organisations across England and Wales.

This business is constantly adapting to the changing needs across the NHS and serve every NHS Trust, operating from a national network of distribution centres. They also manage relationships with more than a thousand suppliers, delivering more than 8,000,000 orders each year to more than 17,000 locations.

The purpose of the Marketing Lead is to operate at a “Head of level’ with responsibility as the strategic lead, and accountability for the marketing function, providing professional advice, expertise, and leadership on all aspects of marketing to your team and the wider organisation.

You will support, mentor and manage a diverse team of 8 Marketing Managers in the successful delivery of through-the-line marketing campaign activities. Creating dynamic and inspiring product and brand marketing campaigns with a clear return on investment linked to an increase in sales and brand awareness.

The role

In this highly strategic role you will look to establish clear KPIs and align the marketing function to corporate priorities with the buy in from the wider organisation. You will use data to show ROI and how KPI’s link to an increase in sales and brand awareness.

You will analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. This will include creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights for future strategy development. This will include go-to-market strategies, complete with formal proposals and recommendations on tactics.

As an influential brand custodian, you will be responsible for embedding the newly created corporate identity and tone of voice across the organisation to encourage early adoption.

Strong and experienced leadership will be required and whilst this is a role within healthcare, experience and innovation from other industries is welcomed, especially large, complex organisations.

Skills required

• Experience in designing and delivering a Marketing strategy in complex organisations.
• Experience of managing a diverse and transforming team
• Experience of setting clear KPIs and showing a ROI
• Proven track record creating, delivering and measuring high profile marketing campaigns and developing strong brand presence (on and offline).
• Analytical skills to identify and evaluate marketing/brand needs and challenges
• Experience of influencing at a senior level
• Demonstrable creativity, positivity and ability to converse at all levels.
• Critical attention to detail
• Ability to work well under pressure
• Good time management skills, with the ability to prioritise and meet deadlines/targets.

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Job tags

Salary

£59k - £65k per annum