Acquisition Marketing Officer
Location
Hatfield, Hertfordshire | United Kingdom
Job description
The Acquisition Marketing Officer will be an integral member of the Marketing & Agency department, tasked with devising and implementing engaging marketing strategies to attract potential students. The successful candidate will have a strong understanding of the higher education sector and proven experience in acquisition marketing.
Client Details
Our client is a leading higher education institution, boasting a large campus and a diverse staff base. This university is renowned for its commitment to providing high-quality education and fostering a community of inclusivity and ambition.
Description
- Develop and implement acquisition marketing strategies to attract potential students.
- Collaborate with the wider marketing team to ensure brand consistency.
- Use data-driven insights to optimise marketing campaigns and improve performance.
- Monitor and report on campaign performance, providing insightful feedback and recommendations.
- Manage budgets effectively to maximise return on marketing spend.
- Ensure that all marketing activities comply with relevant regulations and legislation.
- Build relationships with key stakeholders, both internal and external.
- Stay abreast of industry trends and advancements in marketing technology.
Profile
A successful Acquisition Marketing Officer should have:
- Proven experience in acquisition marketing, particularly within the higher education sector.
- Strong analytical skills and experience with data-driven decision making.
- Excellent communication skills, with the ability to build relationships with key stakeholders.
- A creative mindset, with the ability to devise innovative marketing strategies.
Job Offer
- A competitive salary, ranging from £37,000 to £40,000 per annum.
- Generous holiday allowance – 30 days plus standard public holidays and an additional 4 days including the closure of the office between Christmas and New Year.
- An inclusive and supportive company culture, encouraging continual professional development.
- The opportunity to make a genuine impact in the higher education sector.
We encourage all potential applicants who believe they can make a positive contribution to the university’s marketing efforts to apply.
Job tags
Salary
£37k - £40k per annum
