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Location

Poole, Dorset | United Kingdom

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Job description

The PPC Executive will be responsible for continuing our ongoing successful paid advertising strategy by identifying areas of opportunity within a broad portfolio of businesses. Through in-depth analysis, the PPC Executive will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising, leading to improved performance such as improving click through rates or reducing redundant spend.

About Poole Bay Holdings Ltd.

We are leading marketers and manufacturers of a diverse range of products for businesses, schools and government organisations. Established in 1993, Poole Bay Holdings extensive product range includes; Hot/Cold Therapy, First Aid Supplies and Fire/Safety Signs to Outdoor Furniture, Cycle Racks/Shelters and Parking Products. Based in beautiful Poole, Dorset with 100,000 square feet of warehouse, factory and office space, we employ a team of over 200 fantastic people. We offer a friendly, and dynamic place to work where our people are empowered and motivated to innovate and make a difference.

I f you thrive on getting things done in a fast – paced commercia l environ ment , we want to meet you!

Duties and Responsibilities

• Daily management and optimisation of PPC accounts and paid advertising, including shopping campaigns.
• Creating, implementing, and testing campaigns across various platforms including Google and Microsoft/Bing.
• Management of Google merchant centre and shopping feeds.
• Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
• Analysing KPI results of campaigns to identify opportunities, feeding back performance and proposed actions to the PPC Manager and others within Marketing.
• Ensuring campaigns stay within budget or are exceeding performance targets to justify overspend.
• Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
• Applying and ensuring best practises where appropriate on all paid advertising channels.

Person Specification

Qualifications Essential / Desirable

1. Google Ads and Analytics Certified Desirable

Skills

2. Articulate, analytical and methodical Essential

3. Results driven and highly motivated with a problem-solving attitude Essential

4. Sound judgement and the ability and willingness to make decisions Essential

5. High level of organisation and the ability to work efficiently and effectively Essential

6. Creative and entrepreneurial mindset Essential

7. Strong communication skills Desirable

8. Strategic, pro-active, and able to work independently Desirable

9. Ability to gather, manipulate and analyse data to inform decisions Essential

Knowledge

10. Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns. Essential

11. Working knowledge of Google Merchant Centre and shopping feed management. Essential

12. Knowledge of Bidding Types, Campaign Types, Audiences and Scheduling. Essential

13. Knowledge of Google Analytics (GA4) Desirable

Experience

14. 2+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management. Essential

15. Responsibility for reporting on PPC KPIs across and up reporting chains. Desirable

16. Experience working collaboratively with internal colleagues to develop PPC opportunities Desirable

17. Experience with writing Ad Copy and A/B testing improvements Desirable

What We Can Offer You: 

• Hybrid Working (3 days in office; 2 days at home).
• 25 Days Holiday (including Christmas closure), rising with years of service, plus bank holidays.
• 8% Pension with NowPensions – (3% Employer & 5% Employee).
• Free Parking
• New offices with kitchen and break facilities
• Ongoing support, development and training in line with the needs of the person and the business, with progression opportunities.

Other discretionary benefits may include: 

• Annual financial contribution to wellbeing activity (after 1 year of service)
• Bi-monthly ‘attendance’ prize draws (after 1 year)
• Social committee with organised events and activities
• Annual subsidised company events
• Regular subsidised departmental nights out.

How to Apply

To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification  and  a copy of your CV to [email protected]

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Salary