Bupa Global
Location
Salford, Greater Manchester | United Kingdom
Job description
Senior Marketing Executive, B2B Engagement
Bupa Place, Salford Quays M50 3SP
Flexible / Hybrid working options (2 days per week in office)
Permanent - Full time 37. 5hours
£27,500-£32,000 depending on experience with fantastic benefits
We consider all types of flexibility, including locations, hours and working patterns.
We make health happen
Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.
Fabulous opportunity for a brilliant Senior Marketing Executive who's an accomplished writer and content creator to help deliver our B2B customer engagement strategy by developing marketing communications, experiences and events that bring to life our ambition to be the most trusted partner for health and wellbeing.
You'll support the delivery of the B2B customer engagement plan in line with our marketing strategy by delivering exceptional customer experiences. Interact with with our Account Management teams to gain feedback on our engagement program and deliver improvements to support our trusted advisor ambition. You will also work with our clinical teams to inform our communications to support best in class client experiences.
How you'll help us make health happen:
Develop, deliver and support the launch of new core Academy modules for Corporate Clients and Intermediaries. Including writing communications and working with external agencies and in house design teams to create branded assets.
Develop and deliver a suite of new line manager assets to support corporate clients and SMEs with their workplace wellbeing strategies. Including the creation of line manager guides and bitesize video modules with Bupa's clinical experts.
Be the guardian of all Academy assets and own the annual update and refresh of all content to ensure communications are relevant, accurate and led by clinical insights.
Develop and deliver tools for our account managers to support their client conversations on key workplace wellbeing topics, including conversation guides and briefing materials.
Own all engagement email communications for Corporate Clients and Intermediaries, working closely with the in-house studio team to become an expert on CACI to optimise and improve the performance of all engagement emails.
Project manage content schedules for Health Horizons and the SME Academy to ensure all communications, speaker briefings, asset creation and promotion are delivered on time and to budget
Support the B2B Engagement Marketing manager to create and deliver a suite of communications to engage our B2B customers with our strategic partnerships, including the British Paralympics Association.
Manage our engagement award submissions, including developing entries and managing promotion.
Respond to client requests to support their event and engagement programmes, including organising assets and merchandise for a range of client events.
Lead the development of how we measure and report our engagement activity across B2B, presenting to the Marketing Director quarterly.
Present in sales team meetings, provide appropriate updates and assess demands for the engagement programme and act on any feedback to improve the customer experience.
Capture key market and industry trends and identify new and innovative ways to boost our engagement programme.
Represent Bupa externally in meetings with external agencies, and on occasion Corporate Clients and Intermediaries.
Work with cross functional teams to inform the development of all strategic client experiences and an intermediary training academy both virtual and onsite (when safe) for existing and prospect.
Key Skills / Qualifications needed for this role:
Educated to degree level
Previous experience working within a B2B marketing team preferable
Experience creating content across multiple channels, including writing communications for an external audience
Ability to tell a succinct and compelling story through a variety of formats
Acute attention to detail
Excellent planning and organisational skills, including the ability to manage multiple projects at once
Strong stakeholder management skills with an ability to build strong internal and external relationships
Proven communication and presentation skills, both written and verbal
Ability to work with autonomy
Decision making skills
Previous experience of working with external marketing agencies
Able to work within a project team both in terms of idea generation and delivery
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
25 days holiday, increasing through length of service, with option to buy or sell
Bupa medical insurance as a benefit in kind
An enhanced pension plan and life insurance
Annual performance-based bonus as part of the Staff Bonus Scheme
Onsite gyms or local discounts where no onsite gym available
Various other benefits and online discounts
At Bupa we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role. For more guidance please click HERE.
Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements. This will mean the Recruitment team have all the relevant information they need to review your application.
Please be aware that if you're successful in securing this role there may be changes to your notice period and other terms and conditions, your recruiter will be able to advise what this means for you during your application.
Why Bupa?
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to "Be you at Bupa", we chion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you would like more information on the role, require an alternative format, or would like to discuss other opportunities suited to your skills and experience, please contact the recruiter
Time Type:
Full timeJob Area:
Business Development, PR , Marketing & BrandLocations:
Bupa PlaceJob tags
Salary
