Customer Marketing Manaher

Location

Brighton, East Sussex | United Kingdom

Job description

Customer Marketing Manager - 12 month contract

Responsibilities:

1. Develop and Execute Customer Marketing Strategies:

   • Create and implement customer-focused marketing campaigns to drive customer engagement and satisfaction.
   • Utilise customer data and insights to tailor marketing initiatives and enhance the overall customer experience.

2. Retention and Upsell Initiatives:

   • Develop strategies to increase customer retention and upsell opportunities.
   • Collaborate with sales and customer success teams to identify and capitalise on expansion opportunities within the existing customer base.

3. Content Creation and Communication:

   • Develop compelling marketing collateral, newsletters, and other communication materials targeted at existing customers.
   • Collaborate with the content team to create relevant and valuable resources that resonate with our customer audience.

4. Customer Advocacy Programs:

   • Establish and manage customer advocacy programs, identifying and nurturing customer advocates.
   • Leverage customer testimonials, case studies, and success stories

5. Cross-functional Collaboration:

   • Work closely with product, sales, and customer success teams to align marketing initiatives with overall business goals.
   • Collaborate with the events team to coordinate customer-focused events and webinars.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Strong understanding of customer lifecycle and segmentation strategies.
• Excellent communication and interpersonal skills.
• Data-driven mindset with the ability to analyse customer data and derive actionable insights.
• Experience with marketing automation tools and CRM systems.

Job tags

Salary