Brand Experience Lead

Location

Newcastle upon Tyne | United Kingdom

Job description

Brand Experience Lead

Newcastle - Salaried

Southern Cross Austereo is Australia’s leading media entertainment company, home of LiSTNR and the Triple M & Hit Network. With the ability to reach 95% of the population through our Radio, TV and Digital channels, our mission is to Entertain, Inform & Inspire all Australians Anytime. Anywhere!

In 2021 we launched LiSTNR, a curated and personalised Audio-On-Demand destination. It is home to the Hit & Triple M networks, 25 music stations and over 500 podcasts. LiSTNR is Australia’s #1 podcast network reaching more than 6.2 million monthly listeners.

After 40 years, Triple M continues to be one of Australia’s best-known radio entertainment brands and the only radio network that provides its listeners with a unique combination of Rock’s Greatest Hits, Sport and Comedy.

We’re on the hunt for a Brand Experience Lead to join our Triple M Team based in Newcastle!

What’s on offer for you?

• Permanent position based out of our vibrant Newcastle office.
• Industry leading and gender neutral Paid Parental Leave Policy which offers 20 weeks paid parental leave for a primary carer.
• Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events – PLUS much more!
• Flexible working environment (we offer a range of flexible working options, not just working from home – Work life balance is everything!).
• Award-winning, highly supportive, and creative culture that enables you to be your best unique self!

The purpose of the Brand Experience Lead is to maximise ratings results for the company by working with the local Content team to successfully develop and implement creative audience experiences for SCA’s assets and brands.

This role will manage, design, execute and communicate well-targeted activations and brand experience tactics to position the product in the local markets. The Brand Experience Lead will collaborate closely with the local Content team to attract listeners (ratings) and achieve GFK objectives inclusive of brand experience activity, external branding, web tactics and social media.

The Brand Experience Lead will lead, coach, and develop any Brand Experience Specialist employees (and other functional supports) within the local market. This role is expected to demonstrate a high level of EQ, humility, respect, and resilience in their leadership of all audience activity for the local market.

Experience we’re looking for:

• Extensive experience and knowledge of radio/media promotions, marketing, branding, PR, digital media and/or social media strategy.
• In depth knowledge of content, sales and promotions in the radio/media industry including an understanding of the business benefits of integration across all platforms.
• Excellent people and resource management skills.
• Successful track record leading, motivating and inspiring complex teams; leading teams towards the delivery of creative solutions.
• Ability to provide creative and practical solutions to meet Sales briefs and Content development needs.
• Excellent communication and presentation skills and the ability to deal with staff and clients at all levels.
• Keen interest in news, popular culture and current affairs relevant to SCA’s audiences.

We are a values driven organisation - if you genuinely live and breathe our values, you’ll be a great addition to SCA.

• We’re Better Together
• People are our Power
• Always Curious
• We Push Doors Open
• Be Genuine

Keen? Apply now by submitting your Resume and Cover Letter via our Careers Page.

Hot tip: Make sure you download and sign up to LiSTNR– you may be asked about your listening experience throughout the interview process! 

Job tags

Salary