Search and Select Recruitment Agency
Location
Church, Lancashire | United Kingdom
Job description
Our client seeks a Head of Asia in the eGaming Sector. Role Profile: In this role, you'll be the driving force behind B2C growth, ensuring the bottom line thrives sustainably. This means crafting a digital experience that stands out, websites and mobile apps that are feature-rich, functional, and visually captivating. You'll also be the architect of the brand's narrative, shaping the company's image through strategic partnerships and captivating ambassadors. Key Responsibilities: Oversee all operations and marketing activities of your brand to ensure they produce the desired results and are consistent with the overall business strategy and mission Responsible for all marketing, business development and delivering brand specific ROI for your brand Be a driving force for a clear and positive customer life cycle, maximising customer lifetime value by managing a team who fulfils all marketing VIP and Social Media activation. Collaborate with the Technical, Trading, Product and Commercial teams in order to ensure the effective coordination of operations and ongoing operational performance monitoring, and management. Keep abreast of competitor offerings and current trends. Accurate KPI reporting to ensure full market efficiency and profitability are maintained. Work collaboratively with product development and consumer marketing to ensure that the digital customer proposition is best-in-class in the market. Evaluate third party content and trading products. Activate existing sponsorships and brand ambassadorships and ensure that we are using all the rights that are included in the sponsorships and that maximum value is extracted. Key Skills and Experience: A proven track record within the iGaming industry Previous experience at Senior level in a B2C environment in China. Experience in developing profitable strategies and implementing vision. Fluency in English (written and verbally). Fuelled by an entrepreneurial spirit and a proven track record of accurate reporting across diverse functions. Understanding of Asian B2C gaming environment with a strong experience in customer acquisition and retention. Understanding of various gaming verticals and related products with the knowledge how to maximize the profitability. Experience of aligning multiple internal functions across the company to meet strategic business objectives. In depth understanding of the Asian gambling marketplace. Experience in P&L management within a leading gambling operator. Proven track record of managing teams within a dynamic working environment. Prepared to be hands-on when required. If you have the required skills please apply online at searchandselect.com quoting reference number: 14552
Job tags
Salary
