GroupM EMEA
Location
London | United Kingdom
Job description
Position at EssenceMediacom
Media Planning Manager- ITV
Practice Summary:
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
Position Summary:
The role is for the ITV account which has undertaken a significant shift in it’s brand proposition since December 2022 with the launch of ITVX as the newest freshest streaming service. We are operating in a dynamic world where competition is high and consumes want strong content to watch and talk about. We have increased budgets significantly across 2023 with £30m to drive the brand proposition o and this increase in budget will continue int0 2024 with an increase on this figure with a new outcomes based approach to drive the business forward. From streaming considertation to subscription starts. The main focus of the role is working on core ITV/ITVX Content leading to consideration and intention to watch on shows such as Love Island, Trigger Point and Big Brother.
The Media Planning Manager is responsible for working hand-in-hand with Activation to ensure client budgets are used optimally via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns. They support senior team members on the day-to-day management of media plans and their proper implementation, working to fulfil agreed media objectives in the context of changing market conditions. They demonstrate strong working knowledge of the overall media landscape and available research, using these to inform planning recommendations.
Essential Functions/Responsibilities:
· Support senior media planners to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects.
· Conduct research to determine and support planning recommendations.
· Allocate budget appropriately between channels.
· Contribute to clear briefs to Activation and collaborative sessions to deliver these.
· Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.
· Own the overall plan (as shared with clients) and the Olive plan
· Maintain the testing plans and supporting material.
· Manage campaign launches.
· Create and manage cross-channel reporting templates.
· Collate and quality assure in-channel Activation reports, and develop insights and recommendations for the weekly cross-channel report.
· Contribute in client presentations and manage relationships with junior clients.
· Take responsibility for the collaboration and delivery of creative specs.
· Meet with vendors and have a relevant point of view on their offering.
· Contribute to case studies that can be shared internally as learning and best practice.
· Train and manage Media Planning Execs to deliver high quality of output.
Competencies (specific knowledge, skills and abilities):
· Forecast expected outcomes of campaigns and manage spend accordingly.
· Basic spreadsheet capability (VLOOKUP, Pivot Table) are a must.
· Superior presentation design skills, in slides or document format.
· Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov).
· Sound written and verbal communication skills, with the desire to learn and advance.
· Excellent organizational skills, close attention to detail and ability to quality control work.
· Ability to adhere to deadlines.
· Superb client relationship and management skills.
· Proven problem solving and decision making skills.
· Ability to work independently and to collaborate in a team environment.
· Skilled in quantitative reasoning.
· Experience with planning activity for emerging markets is beneficial
Management Responsibility
· Motivate junior team members, leading by example while teaching new skills.
· Provide timely and actionable feedback to aid in team development and improvement.
· Develop strong relationships across the client team to facilitate flawless execution of plans.
· Communicate effectively across all levels of the team.
· Understand when to escalate issues to managers.
· Provide awareness and recognition for jobs well done.
Required Education and Experience:
Proven experience in media at Senior Executive level, with solid understanding of the principles of marketing and advertising
What you can expect from us:
As an EMX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
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