Marketing Executive

Location

Stevenage, Hertfordshire | United Kingdom

Job description

Overview

Bulletproof is looking for a seasoned Marketing Executive to come in and take us to the next step of our organic growth. We’re looking for a proactive do-er with a strong content focus to power the organic marketing fundamentals of outbound email, existing customer nurture, webinars, as well as pitching in with other bits like social and sales enablement.

This is a great opportunity for someone to put their stamp on marketing for an established B2B brand in an exciting industry. You’ll have the opportunity to do things your way: make your own plans, execute them with flair and deliver results. You’ll be directly supported by a wider marketing team with skills in content, SEO and PPC, in a positive, friendly and inclusive company where everyone helps everyone else to succeed.

Responsibilities

You’ll work with the Marketing Manager to develop the strategy for, implement, and ultimately take ownership of, the outbound marketing for both Bulletproof.co.uk and Targetdefense.com.

• Work with marketing management to develop an effective, sustainable programme of activities, the precise nature of which can be tweaked to play to your strengths and experiences
• Planning, writing and implementing segmented email campaigns
• Build out customer nurture email campaigns for existing customers
• Contribute to the monthly newsletter, including creating content for the newsletter and blogs, and source insight from other Bulletproof teams
• Work with the outbound sales team to kickstart an MQL programme, including running webinars
• Pitch in with creating sales enablement collateral
• Help us take the next step in our social marketing
• Manage your own workload and track the outcomes of your efforts to demonstrate results
• Bring your own best practices and ideas to accelerate our marketing efforts
• Bottom line: increase organic lead volumes

Candidate Expectations

The right candidate will:

• Be an experienced B2B marketeer in similar marketing operations to this job description
• Have experience of end-to-end campaign management
• Be a do-er, not just a thinker
• Can communicate effectively to customers and prospects as a human being, not a marketing robot
• Have a good content foundation, e.g. a firm grasp of tone of voice and writing for different purposes (e.g. a ToFu blog vs a MoFu targeted email)
• Knows how to write engaging, persuasive emails
• Be confident in sourcing info & resources from across the business, building relationships as you go
• Be confident in balancing multiple active projects & able to manage your own workload
• Proactively communicate activities and priorities to management
• Ultimately, know how to turn marketing activities into organic leadgen

Nice-to-have experience:

• Cyber security/compliance industry experience is a significant advantage
• IT/tech industry
• Differences across UK & US markets
• Knowledge of Pipedrive CRM and Monday.com

Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party.

Bulletproof Benefits

• 25 days’ annual holiday
• An additional day’s annual holiday for your birthday
• Private medical insurance (individual)
• Subsidised gym membership
• Company perks platform
• Flexible working
• £100 reimbursable learning allowance to spend towards your personal career development

About Us

Bulletproof

YOUR BEST DEFENCE AGAINST CYBER THREATS

Bulletproof’s innovative cyber security & compliance services are the best way to stay ahead of the hackers, manage risk, and protect your critical business data. Bulletproof’s core belief is driving innovation through our range of services to deliver true value. We operate in the UK market as Bulletproof, and internationally via our sister brand Target Defense.

Bulletproof’s services are split across three core areas:

• Cyber Security
• Data Protection
• Information Security

Key to our success is our friendly and knowledgeable staff, across service delivery and internal teams. We deeply value our team and make sure everyone’s experts in their individual disciplines, holding relevant qualifications and certifications.

Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party.

Strictly No Recruitment Agencies; any submission of resumes without prior request / engagement from Bulletproof Cyber Security will not be deemed as an introduction and therefore will not warrant an introduction fee.

Job tags

Salary